12 Editor-Loved and Owned Early Amazon Prime Day Deals Worth Shopping

Amazon’s long-awaited Prime Day is almost here! From Tuesday, July 16, through Wednesday, July 17, you can shop for over 5 million discounts in every category, from comfy shoes to high-ticket electronics. But there’s also a slew of early bird discounts that we think are just as good.

To break through all the noise, we tapped our own in-house experts, our editors, to share some of the most exciting deals they’ve spotted. Whether you’re finally ready to invest in Apple AirPods (psst, they’re currently 47 percent off!) or you’re in the mood for some discounted beauty essentials, you can shop these stellar Amazon Prime Day deals as early as today.

12 Editor-Approved Early Amazon Prime Day Deals

• Sun Bum Original SPF 50 Sunscreen Roll-On Lotion, $14 (was $18)
• Apple AirPods (Second Generation), $69 (was $129)
• Loloi II Loren Sand/Taupe 7’6″ x 9’6″ Area Rug, $168 (was $689)
• Cozy Earth Queen-Size Bamboo Sheet Set, $310 (was $389)
• Laneige Lip Sleeping Mask, $18 (was $24)
• Apple AirTag Four-Pack, $75 (was $99)
• Ninja Nutri Pro Compact Personal Blender, $80 (was $100)
• L’Oréal Lash Paradise Mascara, $10 (was $13)
• MossLab Moss Air Humidifier, $80 (was $109)
• Lululemon Athletica Everywhere Belt Bag, $36 (was $42)
• Beauty by Earth Medium to Dark Self Tanner, $36 (was $42)
• Conair Handheld Garment Steamer, $56 (was $70)

Sun Bum Original SPF 50 Sunscreen Roll-On Lotion

Lauren Taylor, Shopping Writer: “I burn easily, so I’m constantly reapplying sunscreen in the summer, and this one from Sun Bum makes it super easy. The roller applicator glides on your skin, and as an added bonus, the sunscreen smells so good.”

Apple AirPods (Second Generation)

Carly Totten, Senior Shopping Writer: “I love picking up items I’ll use often during Prime Day, and I can’t recommend Apple AirPods more highly. Whether I’m running, walking, or doing chores at home, I love listening to music or podcasts without worrying about a headphone cord getting tangled, and I’ve found that the sound quality is truly superior to anything else I’ve tried. I can’t believe AirPods are on sale for just $69—the lowest price I’ve seen in ages.”

Loloi II Loren Sand/Taupe 7’6″ x 9’6″ Area Rug

Lily Gray, Senior Shopping Editor: “I need a new rug and have been waiting for Prime Day to jump on a massive deal. This traditional-style rug is exactly what my dining room needs, thanks to its neutral colorway and vintage-inspired detailing. The low-pile rug won’t get snagged on dining chair legs, and it’ll be easy to clean with a vacuum or a damp cloth if it needs a spot-clean. And with a 76 percent deal, I might just grab a runner for my hallway, too.”

Cozy Earth Queen-Size Bamboo Sheet Set

Taylor Rock, Senior Shopping Editor: “Investing in a good night’s sleep is never a bad idea, and these are my favorite sheets of all time. My body tends to run hot at night, but the premium bamboo viscose fabric is cooling and breathable, so I never wake up in a sweat—it’s been a lifesaver for getting a full eight hours. This set is super soft and comfortable, and although it’s a bit pricier than what you may already have in your linen closet, it’ll lull you to a luxurious sleep for many nights to come.”

Laneige Lip Sleeping Mask

Allison Cacich, Editorial Director: “As a lifelong Chapstick girl, I bought this Laneige lip mask after hearing my colleagues rave about it for months. My lips felt smoother and more hydrated after just one use. I’ve since gifted the beauty product to my mom and two of my friends who’ve all complained about chapped lips, and they’re converts now! It works so well that it’s the first thing I pack in my overnight bag if I’m traveling.”

Apple AirTag Four-Pack

Euna Park, Shopping Editor: “I will never travel without AirTags. I have been lucky to never have lost any of my luggage or personal items (knock on wood), and I thank these AirTags for that. They’re so easy to use and with how small and slim they are, they’re undetectable when I put them in my bags. When traveling, I keep one in my handbag, carry-on luggage, check-in luggage, and wallet or passport cover, so I always know where each one of them is. The four-pack I have has done me well, but I’m definitely going to get another pack while they’re marked down during Prime Day.” 

Ninja Nutri Pro Compact Personal Blender

Kate Geraghty, VP of Commerce, Home Group: “When it was time to grab a new blender, I knew I didn’t want to get the same mega-blender I had before—as great as it was to have the extra power, it was loud, bulky, and impossible to clean. Instead, I grabbed this personal blender and haven’t looked back. I mostly use it for smoothies (it’s intended purpose), but I’ve also used it to blend sauces and dips as well and it works like a dream. My favorite part is the cleanup—you can toss the lid, cup, and blade in the dishwasher and they come out looking good-as-new every time!”

L’Oréal Lash Paradise Mascara

Allison Cacich, Editorial Director: “I’ve been blessed with naturally long eyelashes, but it’s difficult to find a mascara that won’t clump. Enter L’Oréal’s Lash Paradise. It makes my lashes look fuller and feathery rather than heavy, and it dries quickly, so I don’t worry about smudging. It’s the only product that never rotates out of my makeup bag.”

MossLab Moss Air Humidifier

Steph Osmanski, Shopping Writer: “I dare you to find a more beautiful humidifier! Before finding the Moss Air, I had given up on humidifiers because most of them are too bulky and end up dampening just about everything around them. But this one is so compact, it resolves both issues. (I don’t even have to put a towel underneath this one anymore!) I just love how it literally brightens up a room with a pop of living, breathing green. I already have one of these in the nursery room, and I’ll be buying another for the primary and one for the guest bed, too!”

Lululemon Athletica Everywhere Belt Bag

Jamie Fischer, Commerce Writer: “If you’re inherently disorganized like me, you need a bag to keep all of the essentials (keys, wallet, phone) accessible at all times. Since moving to Manhattan, I can attest I never leave my apartment without my Lululemon Belt Bag. Unlike other purses that I either have to lug on my shoulder or hold in my hand, the belt bag is hands-free, making it perfect for grocery runs and other errands. Plus, the versatile design complements both athleisure and nicer outfits.”

Beauty by Earth Medium to Dark Self Tanner

Camryn Dilger, Associate Commerce Editor: “Nothing gives you a confidence boost quite like a fresh tan, but if you have fair skin like me, you know it’s a challenge to retain much color without burning. This self tanning lotion from Beauty by Earth gives the most natural-looking color, and I love putting it on at night and waking up in the morning with a sun-kissed glow. It’s also easy to apply, especially for beginners, and is formulated with clean ingredients (which is a must for anything I’m going to be putting all over my skin). It’s definitely at the top of my list of must-have summer products.”

Conair Handheld Garment Steamer

Allison Cacich, Editorial Director: “I never had much luck with handheld steamers until I tried this Conair model. It has a total of five settings that you can switch between depending on the type of garment you’re steaming. I’ve used it on all sorts of clothing, from cotton dresses to heavy sweaters, and I’ve been pleased with the results every time. The lock feature is my absolute favorite because it creates a continuous stream of steam without having to hold down any buttons.”