Apple’s exploring the potential of launching a costlier iPhone “Extremely” above the iPhone Professional and Professional Max fashions, in line with Apple tracker Mark Gurman. The high-end machine may arrive as quickly as 2024 with the iPhone 16 lineup.
Final September, Gurman predicted that an “Extremely” mannequin may substitute the Professional Max branding with this 12 months’s iPhone 15, however his newest principle means that Apple desires to determine a extra highly effective — and costlier — tier of iPhones. Meaning the machine may have a fair larger price ticket than the iPhone 14 Professional Max, which begins at $1,099.
Throughout Apple’s earnings name final week, Apple CEO Tim Cook dinner didn’t rule out the potential of a future worth improve on iPhones. He as an alternative indicated that clients may wish to pay extra to get a greater product. “The iPhone has change into so integral into folks’s lives,” Cook dinner stated. “I believe persons are keen to essentially stretch to get the very best they will afford in that class.”
Whereas it’s nonetheless unclear what sort of options may include an “Extremely” machine, Gurman speculates that it “will most likely provide additional digital camera enhancements, a quicker chip and maybe a fair bigger show.” It could additionally include a design that drops the charging port in favor of wi-fi charging.
As famous by Gurman, Apple’s already “giving shoppers a motive to pay up” by including the very best options to its Professional and Professional Max fashions. Final 12 months, Apple made the Dynamic Island unique to the iPhone 14 Professional and Professional Max, and Gurman says Apple’s planning to make the tiers much more distinct with this 12 months’s launch of the iPhone 15.
