Burger King Debuts an All-New Drink: Frozen Pink Lemonade

Burger King wants you to know it’s still incredibly cool. And a little sweet. And perhaps even a little tart. And it’s showing all those sides with its new Frozen Pink Lemonade.

On Thursday, the fast food giant announced the addition of the Frozen Pink Lemonade to its menus, bringing a “refreshing and sweet, yet tart, frozen beverage” to the masses just in time for the MTV Video Music Awards. 

“This marks the fifth year in a row that we’ve partnered with Paramount and MTV, and the first time we’re introducing a product inspired by the VMAs — our new Frozen Pink Lemonade,” Pat O’Toole, the chief marketing officer of Burger King North America, shared in a statement. “We’re excited to be the frozen drink of the VMAs — a drink that’s just as cool and vibrant as the show itself, and I can’t think of a better venue to showcase our new drink for music and BK fans alike.”

The drink will be available nationwide starting today. But, naturally, it will only be available for a limited time. However, Burger King is making the most of this drink’s moment in the sun with two events meant to celebrate both the Frozen Pink Lemonade and music fans in general. 

The first is the “VMAs” Block Party, which it’s hosting on Sunday, Sept. 8. “Sweet and sour-seekers should head to Domino Park in Williamsburg, Brooklyn, from 12–5 p.m. ET, for a block party featuring the new Frozen Pink Lemonade beverage,” Burger King shared in its announcement. “Not only can Guests taste the new drink, but they can adorn themselves in an iridescent Burger King crown and stop by for a Burger King and MTV co-branded giveaway (while supplies last).” 

Next is the actual VMAs, where you can try it if you’re lucky enough to be attending as a fan or happen to be a music superstar like Beyoncé and attending on merit. (And really, who is better suited for sipping this drink than the woman who had an entire album named “Lemonade?”)

“For those attending the ‘VMAs’ on Wednesday, Sept. 11, the new Frozen Pink Lemonade beverage will be available in New York’s UBS Arena,” Burger King added. “Guests can look for the Frozen Pink Lemonade Pop-Up for a chance to try the refreshing new beverage before heading into the venue to enjoy the show!”

However, you don’t need to be in NYC next week or be the Queen Bey to try this drink. Royal Perks members can also enjoy a free small Frozen Pink Lemonade with the purchase of $1 or more in the BK app from now through September 11.