Bengaluru (Karnataka) [India], November 24 (ANI/BusinessWire India): Growfitter, India’s largest incentivised wellness platform, has partnered with NEAR India, NEAR Basis’s regional hub in India to develop its operations globally.
Growfitter’s integration into the NEAR blockchain is a big step ahead within the firm’s dedication to increasing its presence in Vietnam, the Philippines, Dubai, and Singapore.
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NEAR Protocol is a extremely safe and cost-effective platform, which an utility like Growfitter can leverage to succeed in its world audiences with out bodily being current within the focused geographical places. Backed by NEAR, Growfitter is likely one of the first Indian startups to transition from Web2 to Web3 for geographical enlargement. The long run structure of Growfitter will proceed to evolve on the extremely scalable Layer-1 blockchain that provides sharding as an infrastructure. The reward-based digital well being platform additionally plans to launch its token, Growfitter’s utility token (GFIT) as a reward for its crypto prospects on the NEAR Protocol.
“Our purpose is to nurture concepts of native entrepreneurs and builders that can have world alternatives. We’re excited to onboard Growfitter, a platform that has revolutionised the well being and health business in India, and continues to exponentially develop with a give attention to constructing an entire ecosystem within the preventive healthcare area. With NEAR, Growfitter can attain a wider neighborhood and acquire a aggressive benefit by leveraging the decentralized internet 3.0 infrastructure,” mentioned Aayush Gupta, Director, NEAR India.
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Based in 2016 by Sanmati Pande and Harshit Sethy, Growfitter is a rewards platform designed to inspire folks to undertake an lively and more healthy life-style by incentivising their bodily exercise with tangible monetary advantages. The app precisely predicts whether or not an individual is strolling, operating, in a car, or biking with a motion-sensing proprietary algorithm. The startup has over 25k+ paid subscribers and greater than 400k+ month-to-month guests on its web site. Growfitter has over 100+ D2C manufacturers on board and has redeemed rewards value greater than $6 million since its launch.
“Growfitter has launched an ecosystem that can allow manufacturers to have interaction with prospects in a loyalty program utilizing Growfitter’s utility token (GFIT) and its supporting Good Contract. Our aim is to revolutionize the buyer engagement and loyalty mannequin. Growfitter token holders will have the ability to redeem tokens for merchandise from 100+ sponsored model companions,” mentioned Sanmati Pande, CEO of Growfitter.
At the moment, Growfitter works with manufacturers like Amazon, boAt, Myntra, Byju’s, Puma, Tata Cliq, P&G, Hyperice, EaseMyTrip, PharmEasy, Airtel, AJIO, MyGlamm, and HealthifyMe amongst others, to supply Web2-based profitable incentives for its customers. It has partnered with gyms and health centres to assist folks hold a observe of their actions and earn incentives for them. The startup has additionally signed an MoU as a licensed group insurance coverage accomplice with Aditya Birla Well being Insurance coverage and Raheja QBE.
“Our focus is on empowering entrepreneurs like Sanmati and Harshit to transition and develop with Web3. We are going to proceed championing and nurturing such progressive tasks to propel India ahead as a powerhouse in world blockchain-led innovation,” added Yash Kanchan, Director, NEAR India.
Growfitter was featured on Sony Tv’s Shark Tank India and it acquired a deal on the present from one of many sharks – Aman Gupta, co-founder and CMO of boAt. The startup has thus far raised a complete funding of $1.5 million.
“We have now invested in Growfitter as a result of we really feel the app creates a societal shift the place folks really feel empowered and motivated to enhance their well being via reward. By gamifying this course of, people usually tend to attain their targets. Growfitter is heading in the right direction for transitioning via a studying curve to Internet 3. That is crucial to make sure the way forward for their enterprise and their purchasers, however most significantly, it’s vital in direction of making the world a wholesome place,” mentioned Aman Gupta, Co-founder and CMO of boAt.
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