The California state Senate has passed a law that requires consent for the use of dead performers’ likenesses for AI-created digital replicas.
SAG-AFTRA has been among the organizations championing the legislation as a means of helping the estates of deceased performers maintain some control over AI-created fakes and replicas of famous figures. The union was quick to herald the passage of AB 1836 in a statement after the Senate moved on the bill in an unusual Saturday session.
The passage of AB 1836, which now awaits the signature of Gov. Gavin Newsom, comes four days after the state Senate passed AB 2602, which toughens the consent requirements for the use of AI to replicate living performers.
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“For those who would use the digital replicas of deceased performers in films, TV shows, videogames, audiobooks, sound recordings and more, without first getting the consent of those performers’ estates, the California Senate just said NO,” SAG-AFTRA said in a statement. “AB 1836 is another win in SAG-AFTRA’s ongoing strategy of enhancing performer protections in a world of generative artificial intelligence. The passing of this bill, along with AB 2602 earlier this week, build on our mosaic of protections in law and contract.”
SAG-AFTRA has been the major champion of the legislation in Sacramento. The language of both laws mirrors the protections the union built in to its master TV and film contract agreement with Hollywood’s major studios after a four-month strike last year.
“Both of these bills have been a legislative priority for the union on behalf of our membership and beyond, making explicit consent in California mandatory. We look forward to these bills being signed by Governor Gavin Newsom,” SAG-AFTRA said.
More to come
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