Hello Kitty 50th Anniversary Fashion and Beauty Product Collabs 2024

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.

Hello Kitty is no stranger to a brand collab. Between Nike, Baggu, Pottery Barn and Coverse, the top names in fashion and design have partnered with Sanrio and the famous white cat (who’s apparently not actually a cat, according to the creators) for years. And with the beloved character turning 50 this year, the Hello Kitty clothing, accessories, beauty and home goods have been both coming in hot and flying off the shelves.

Brought to life by Yuko Shimizu in 1974, Hello Kitty (who’s real name is actually Kitty White) is a fictional character owned by Japanese entertainment company Sanrio. She’s been the star of numerous animated series, films, comics and video games throughout the decades, and her appeal and fandom has only seemed to grow over time.

As both the company and the world celebrate Hello Kitty’s birthday, brands like Crocs, Champion, OPI and Adidas have been creating exclusive 50th anniversary collectibles. Here are the 15 products and capsules still available to shop before they sell out completely (many are close).

The 15 Best Hello Kitty 50th Anniversary Brand Collaborations

1. Champion x Hello Kitty

Champion’s 50th Anniversary collection is available exclusively at Nordstrom and includes two t-shirts, two hoodies and one crew neck sweatshirt, ranging in price from $50 to $120.

2. Chopova Lowena x Hello Kitty

The Nordstrom-exclusive collection is a maximalist’s dream and only has a few pieces left in stock.

3. Wet Brush x Hello Kitty

The fan-favorite hairbrush got a 50th Anniversary makeover.

4. Crocs x Hello Kitty

Crocs is known for its super exclusive (and often unexpected) brand collaborations. This one features two pairs of shoes and a collection of Jibbitz. There are only a few sizes left on Crocs.com, but e-tailer Ssense has some extra sizes available in both the Siren Heels and White Hello Kitty Classic Clogs.

5. Sonix x Hello Kitty

Sonix’s 50th Anniversary collection features accessories and gadgets for your electronics, including phone cases, Airpods Max covers and magnetic chargers.

6. Chet Lo x Hello Kitty

Act fast before the last few sizes of this Nordstrom-exclusive designer collection sell out.

7. Cafe Forgot x Hello Kitty

As you can tell, the 50th Anniversary has brought numerous Nordstrom-exclusive clothing collections. New York-based brand Cafe Forgot is the pick for loungewear essentials.

8. Aprés x Hello Kitty

Everything you need for at-home Gel-X manicures: polish, curing lights and nail tips. You can buy them individually or as a set.

9. Igloo x Hello Kitty

Igloo has a full collection of Hello Kitty merch, but the 7-Quart Cooler and 16-Ounce Can are the two limited-edition products made exclusively for the 50th Anniversary.

10. Kitsch x Hello Kitty

Shop the hair and sleep accessories separately or save 10 percent on the full Collector’s Bundle.

11. Adidas x Hello Kitty

Only a few sizes are still available at Adidas.com, but Farfetch offers a wider range if your size is sold out.

12. OPI x Hello Kitty

Most polishes and press-ons from the collection are available at OPI.com, but a few are Ulta exclusives, available to shop at Ulta.com.

13. Forever 21 x Hello Kitty

Forever 21 has partnered with Hello Kitty on hundreds of styles throughout the years, so if you sort by “newest” at Forever21.com, you’ll see the latest collab.

14. Moon x Hello Kitty

Moon’s limited-edition electric toothbrush has its five custom brushing modes and includes a travel-ready carry case.

15. Bershka x Hello Kitty

A playful collection of ’90s-inspired bags, shoes, clothing and accessories.