Amazon Prime Day has unleashed its annual tornado of deals, deals, deals, and your faithful Eater shopping team has been busy sifting through the earliest Prime Day discounts like powdered sugar atop an olive oil cake. But for those who don’t wish to throw money at that retail behemoth — and there are plenty of understandable reasons why — there are dozens of alternative sales kicking off all over the web. Score discounts on cookware at Williams Sonoma, Sur La Table, and Le Creuset; there are deals on main character-energy glassware from Maison Balzac, Roquefort-shaped puzzles at Areaware, and plenty of countertop appliance deals from Best Buy, Walmart, Wayfair, and every other company that wants to show Amazon that it doesn’t own the (entire) game when it comes to door-busting deals.
Below, we have whipped up a guide to all of the sales happening in-tandem with Amazon Prime Day, from big name brands such as KitchenAid to niche designer tableware items. We’ll start off with a quickie cheat sheet list, and then dive into what we consider the crème fraîche of the crop.
- Anthropologie: The Too Hot To Last sale is live, with deals of up to 30% off
- Areaware: Grab deals of up to 20% off the brand’s fun tableware
- Ban.do: Save up to 40% on clothing, home goods, travel-ready accessories and more
- Best Buy: Having a Black Friday in July sale
- Bokksu: Up to 60% off sitewide on Bokksu boutique, no code necessary
- Brooklinen: Save up to 75% in the Last Call section
- Caraway: The Clean Summer Savings sale is live, with deals of up to $745 off
- Coming Soon: Get up to 30% off during the Summer Sale
- Cosori: Matching its (very good) Amazon Prime Day deals on its own site
- Crate & Barrel: Save up to 60%
- Fellow: The Aiden automatic coffee maker and grinder bundle is 15% off — plus, find deals on other high-end coffee gear
- Field Company – Save on the No. 8 skillet, the Summer Celebration set, and more
- Food52: Take 15% off sitewide.
- Great Jones: Bundle and save deals are live — save up to $115
- Haand: The annual Seconds Sale is live with deals of up to 45% off
- Industry West: Deals are live at the furniture brand’s Outlet Sale
- Italic: Take 25% off sitewide and 30% off bundles
- KitchenAid: The Black Friday in July sale is live with deals of up to 25% off countertop appliances.
- Le Creuset: The Factory to Table Sale is live — save big and get a free Le Creuset stoneware storage canister with $265 purchase
- Lowe’s: The July 4 sale is still underway, with nearly 12,000 products at a discount
- Macy’s: Save up to 70% off a variety of categories in clearance
- Maison Balzac: The Last Chance sale is live on the brand’s gorgeous glassware and home goods
- MìLà: Save $85 off the brand’s signature bundle of Chinese food classics
- Misen: Take 20% off sitewide and 40% off nonstick with the promo code PRIMETIME
- Nordstrom: Nordstrom’s massive anniversary sale kicks off July 12, but many deals are live now
- Ooni: Save up to 30 percent off select items.
- Our Place: Bundle and save up to $313 on the brand’s popular cookware sets
- Piglet in Bed: Take 25% off everything for the Summer Fete Sale
- Rocco: The Super Smart Fridge, an Eater favorite, is $200 off
- Sears: Save up to 70% in Sears’ Hot Deals zone
- Solo Stove: The Summer Sale is live until July 11
- Sur La Table: Save big on nearly 600 products at Sur La Table’s massive sale, including top brands
- Urban Outfitters: Take an extra 40% off select sale items
- Walmart: The Summer Savings event is live, with competitive markdowns on electronics, home goods, and more
- Wayfair: A Four-Day Flash Sale is underway with up to 70% off
- West Elm: Save up to 50% off furniture, kitchen goods, and more in the sale section
- Williams Sonoma: Select deals are live, with top brands including Le Creuset, Breville, and Vitamix at up to 50% off
- Zwilling: Save up to 63% on cookware, bakeware, knives and more from the Zwilling family, which includes Staub
A few notable non-Amazon deals on cookware and kitchen tools
Save $175 on this huge Le Creuset Dutch oven
As Stephanie Ganz writes in this Eater article about the best Dutch ovens, “Le Creuset makes the gold standard of Dutch ovens. I’m still using the one I borrowed from my parents’ kitchen 20 years ago, after who knows how many years of it being used to make our family’s beef stroganoff and day-long Bolognese.”
This trio of Zwilling shears is 50% off
Sur La Table has kitchen deals galore on all kinds of cookware and tools, including these micro-serrated kitchen shears whose handles also function as a bottle cap opener.
$35
Kitchen shears are like Sharpies or hair ties — it’s good to have a few floating around various drawers for in-the-moment needs. Zwilling makes a trio of shears with micro-serrated edges, and handles so strong they can purportedly double as bottle openers, and right now, they’re 47% off.
Gift the knife nerd in your life this kumo set (while it’s $166 off)
Italic sure has delivered on this handsome set of nakiri, gyuto, bread, and petty knives for the passionate home cook, which are known as kumo knives because of their cloud-like patterns on the durable, Damascus stainless steel blades. Right now, there are big savings on Italic goods on the brand’s site as well as over at Nordstrom.
$308
A really great knife set doesn’t have to cost as much as your monthly rent (if you know where to look, of course). This 5-piece set from Italic includes a high-quality VG10 Damascus stainless steel chef’s knife, paring knife, bread knife, nakiri knife, and a magnetic knife block.
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A few of the best non-Amazon deals on countertop kitchen appliances
This pistachio-colored food processor
It’s easy to sprint to the stand mixers on sale at KitchenAid during Prime Day, but there are other countertop appliances from the beloved brand that are worthy of your precious counter space. This pistachio-colored mixer, for example, is delightful to look at and a breeze to assemble, and let’s not forget that food processors are an under-appreciated addition to your kitchen arsenal.
Vitamix, aka the Bentley of blenders, is on sale
Ah, Vitamix — the blender brand’s stellar reputation truly precedes it. Pulverize your heart out with this clout-worthy blender, which earned its reputation through intuitive controls (who doesn’t love a 10-dial system?) and double high-powered motors.
This workhorse Japanese rice cooker is over $50 off
Zojirushi rice cookers are just so reliable and truly idiot-proof (I can attest to this, as someone who historically frequently makes rice on the stove with just a little too much water) that they’re the reigning rice-cooker pick of our discerning Eater editors. This 3-cup model is perfect for a smaller apartment or one- to three-person household.
More great non-Amazon deals we spotted
These placemats inspired by 80s pixel art
American artist and graphic designer Susan Kare was a pioneer in the field of computer design, and contributed to some of the first-ever interface elements and typefaces for Apple Macintosh computers in the 1980s. She also brought them to life in the form of these placemats, which make for a pretty sweet conversation piece under your spaghetti.
Unbreakable glassware for pool parties
Make your lake picnics, pool parties, and beach days run that much smoother by virtually eliminating the possibility of broken glasses. Your friends (and their toddlers) will thank you. We like this cobalt blue set that’s almost 20% off at Wayfair right now.
Who needs a personality when you have this teapot?
Coming Soon is one of Manhattan’s must-stop tchotchke shops, and it’s having its big summer sale on all kinds of designer home and kitchen goods, including but not limited to this mushroom-shaped teapot. (Although, please don’t consume real amanita muscaria.)
Roquefort the night away with this cheesy puzz
These food-themed puzzles by Areaware are designed to be completed in about 20 minutes, which makes them extra handy as a restaurant or picnic activity to keep on-hand when traveling with kids.
These Eater staff-loved stackable glasses
Not a season goes by that an Eater staffer won’t mention their love of Crate & Barrel’s Bodega glasses, myself included; they’re lightweight, stackable, and great for everything from juices to wine.
A kitchen TV just makes everything cozy
Wouldn’t you rather perfect your beef bourguignon while The Taste of Things sets the mood on your kitchen counter? This 32-inch screen is big enough for my not-that-great eyesight to catch every detail of Juliette Binoche’s copper cookware in the French film, but not so large that it would feel out of place in the kitchen.
Check out more of Eater’s Prime Day coverage here.