If you’re in the market for car insurance and you live in the Badger State, you’ve got plenty of options to choose from. But trying to find the best car insurance in Wisconsin probably isn’t your idea of a good time. Thankfully, we’ve done the legwork for you.
NerdWallet analyzed 26 insurance companies in Wisconsin to help you find the best option. We split our top picks into four categories:
How we found the best car insurance in Wisconsin.
Best car insurance in Wisconsin overall: Travelers
Travelers
5.0
Travelers offers a broad range of coverage options and discounts to help you customize your car insurance policy.
Discounts
Great set of discounts
Ease of use
Above average
NAIC complaints
Fewer than expected
Travelers
5.0
Travelers offers a broad range of coverage options and discounts to help you customize your car insurance policy.
Discounts
Great set of discounts
Ease of use
Above average
NAIC complaints
Fewer than expected
Why it’s the best
Travelers holds the highest overall score out of the 26 companies in Wisconsin we analyzed. Because our auto insurance ratings reward companies for customer-first features and practices, this category represents an overall solid choice for cheeseheads seeking a well-rounded insurance company.
Travelers is one of the biggest insurers in the country and has a strong financial standing. The company offers unique coverage packages, such as its Premier Responsible Driver Plan, which provides accident forgiveness and decreasing deductibles for accident-free drivers. Travelers also earned the top spot in our overall best car insurance companies of 2024.
Best car insurance in Wisconsin for your budget: Geico
Geico
5.0
With nationwide availability and a raft of discounts, Geico is a popular, and often affordable, choice for car insurance.
Discounts
Great set of discounts
Ease of use
Above average
NAIC complaints
Close to expected
Geico
5.0
With nationwide availability and a raft of discounts, Geico is a popular, and often affordable, choice for car insurance.
Discounts
Great set of discounts
Ease of use
Above average
NAIC complaints
Close to expected
Why it’s the best
If you’re looking for the best top-ranking car insurance for your wallet, Geico could be a good choice. According to our May 2024 analysis, the average rate for full coverage car insurance from Geico is $75 a month in Wisconsin. That’s the cheapest car insurance rate among our list of top-rated insurers. However, your own rate may be different. The company also offers 16 discounts drivers may qualify for.
Best car insurance in Wisconsin for having few customer complaints: American Family
best for having few customer complaints
American Family
5.0
American Family offers a wide range of coverage, including rideshare and gap insurance, but doesn’t sell policies in all states.
Discounts
Great set of discounts
Ease of use
Above average
NAIC complaints
Far fewer than expected
best for having few customer complaints
American Family
5.0
American Family offers a wide range of coverage, including rideshare and gap insurance, but doesn’t sell policies in all states.
Discounts
Great set of discounts
Ease of use
Above average
NAIC complaints
Far fewer than expected
Why it’s the best
Out of the best car insurance companies in Wisconsin, American Family has the fewest customer complaints to state regulators relative to insurers of its size. It also ranks third for customer satisfaction in J.D. Power’s 2024 U.S. Insurance Shopping Study.
American Family spotlights its Facebook customer reviews on its main website and encourages customers to voice concerns and submit site feedback across multiple channels.
Best car insurance in Wisconsin for ease of use: State Farm
State Farm
5.0
State Farm offers numerous discounts and extras including travel expense coverage, making it a good choice for most drivers.
Discounts
Average set of discounts
Ease of use
Above average
NAIC complaints
Fewer than expected
State Farm
5.0
State Farm offers numerous discounts and extras including travel expense coverage, making it a good choice for most drivers.
Discounts
Average set of discounts
Ease of use
Above average
NAIC complaints
Fewer than expected
Why it’s the best
State Farm is the biggest private auto insurer in the nation and wins as our top pick for best insurer in Wisconsin for ease of use. Customers can navigate its easy-to-use website to view policy details and pay premiums.
State Farm has a highly rated mobile app where users can access their insurance ID cards, file a claim, connect with an agent and more. Tech-savvy customers can even get their policy information and perform other tasks through an Amazon Alexa device. State Farm earned the top spot for customer satisfaction in our overall best car insurance companies of 2024.
Full list of the best car insurance in Wisconsin
If you’re looking for even more options, here are the 15 insurers that earned a NerdWallet star rating of 4.5 or higher out of the 26 car insurers we analyzed to find the best car insurance companies in Wisconsin.
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5.0 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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5.0 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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5.0 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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5.0 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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5.0 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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5.0 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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5.0 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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4.5 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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4.5 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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4.5 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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4.5 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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4.5 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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4.5 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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4.5 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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4.5 NerdWallet rating NerdWallet’s ratings are determined by our editorial team. The scoring formula incorporates discounts, website transparency, financial strength, complaint data and more. |
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*USAA is only available to military, veterans and their families. |
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Still not sure which company to go with? Try these tips:
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Assess your needs. Evaluate your own needs and preferences before deciding on a car insurance company, since everyone’s needs are different. For example, one person might prioritize a company with strong customer service and a low-mileage discount, while another may prize affordability and a well-polished mobile app.
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Do your research. While the companies on this page represent solid choices, you may want to explore other options. Whichever insurer you go with, make sure they’re financially stable, have few customer complaints and offer the coverage you need at a competitive price. You can also check out our full list of auto insurance reviews.
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Consider small insurance companies. Small, regional insurers may provide a better price and customer service than the big companies you see advertised on TV. You might have to recruit the help of a local independent car insurance agent to find them.
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Shop around once a year. Make a practice of shopping for car insurance quotes about once a year — especially if price is important to you. Insurers adjust car insurance rates regularly, so a company that gave you the best rate last year might no longer be a bargain this year. Be sure to get quotes from at least three insurers, and for the most accurate comparison, use the same or similar coverage options and deductibles while shopping around.
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