Demure Fashion Is Just Quiet Luxury Rebranded For 2024

Demure fashion and quiet luxury are cut from the same cloth — quite literally, considering the same designer brands can be associated with either. Both trends’ emphasis on high necklines, long sleeves and floor-grazing bottoms falls in line with modest fashion, another space that has been around for much longer than either of these trends. Last year, quiet luxury was compared to modest fashion — and rightly criticized for society’s double standards that favor modesty as a trend over modesty as representation. However, the popularity of both trends highlights that modest-wear brands and dressers deserve credit, and respect, where it’s due.