M&M’s Is Finally Releasing Peanut Butter & Jelly Flavor

It’s officially peanut butter jelly time for M&M’s.

On Thursday, Mars — the candy giant that makes the massively popular treat — announced it’s finally dropping the long-awaited Peanut Butter & Jelly flavor. 

According to the brand, the new flavor comes in the same miniature size the candy is known and loved for — and includes an outer berry flavor with a smooth peanut butter center that promises to “transport fans to the comforting experience of a PB&J sandwich.” 

“Peanut butter M&M’s have always been a popular flavor with our fans, so we’re excited to double down on their excitement — with a twist,” Gabrielle Wesley, the chief marketing officer of Mars Wrigley North America, shared in a statement provided to Food & Wine. “Our new M&M’s Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared.”

The new flavor joins the brand’s already lengthy lineup of peanut butter-based treats, including M&M’s Peanut Butter, M&M’s Peanut Butter Minis, and M&M’s Peanut Butter Mega.

This, however, isn’t the only flavor to make its debut this year. In May, the company also unveiled a Milk Chocolate Pumpkin Pie flavor, which brings together pumpkin spice flavors (ginger, nutmeg, cinnamon, and allspice) in a milk chocolate shell. And yes, it’s a decidedly fall flavor; however, the company shared that its research showed that both Gen Z and Millennials plan for the autumn holiday nearly seven weeks in advance, making a summer launch the perfect timing. 

“At Mars, we celebrate Halloween every day, all year long,” Tim LeBel, the chief Halloween officer and president of sales at Mars Wrigley North America, shared at the time. “Our 2024 Mars Wrigley Halloween product lineup is a direct reflection of our consumer obsession and offers a playful blend of taste, creativity, and on-trend seasonal offerings to deliver products we know will end up in the ‘good’ pile on Halloween night.”

As for the new Peanut Butter & Jelly flavor, it will soon be available at retailers across the U.S., but you can also purchase it on MMS.com beginning December 2024 in three sizes: Single Size (1.63 oz.), Share Size (2.83 oz.), and Sharing Size Stand Up Pouches (8.6oz).