Best Pride Merch That Gives Back

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Pride Month, as a summer-long celebration of diversity, acceptance and love, will continue on this year — though not without controversy. Within the past year or two, it seems to have become more socially acceptable for brands to scale back on or forgo entirely releasing “Pride-themed” collaborations. We’d already seen merch get pulled before under the guise of “safety” when faced with conservative backlash or controversy. But in a climate where brands like Target are rescinding many DEI efforts for employees — joining American corporations like Amazon, Walmart, and Ford — the companies who are still releasing Pride Month collections in 2025 are starting to stand out from the pack.

Brands working with the LGBTQ community isn’t new, but we’ve seen many more companies this year either choose to stay silent on their support (Nordstrom, Gap, and Kohl’s, who all highlighted Pride Month efforts last year, have not done so this June), or pull their funding from Pride events entirely. According to a survey of more than 200 corporate executives by Gravity Research (a risk management advisory), 39% say they plan to scale back public Pride Month engagements this year.

According to a YouGov study in 2024, though, nearly half of Americans say they prefer brands that are willing to get involved in social issues (the number jumps to 64% from just LGBTQ-identified respondents alone). Authenticity is clearly key here, and despite industry-wide hesitancy, the brands that are putting their money where their mouth is are choosing to donate to worthy causes and stand up to hate.  We’ve rounded up several collaborations to shop for Pride Month 2025, from brands that are using their platform for good. Each of these collections either partner with LGBTQ artists, or have a portion of proceeds go to support a number of prominent and worthwhile causes.

Levi’s “Meet You In The Park” Pride 2025 Collection

While any brand can just slap a rainbow on their usual offerings, Levi’s “Meet You In the Park” Pride collection this year is inspired by queer liberation iconography, paying homage to the history of togetherness and the importance of safe spaces for all LGBTQIA+ folks. This release comes off the heels of a majority of the company’s shareholders overwhelmingly shutting down an attempt to roll back DEI initiatives.

Levi’s Pride 2025 collection was inspired by “nightlife and early queer meeting spaces”, taking design cues from historic queers symbols like the inverted pink triangle (a Nazi-era symbol that was worn by gay detainees in concentration camps), which was reclaimed in the Seventies by gay rights movement leaders. Levi’s team also took visual references of the Archives of the GLBT Historical Society, especially for a denim jacket with the phrase “I know you know” on the back, and the rainbow-themed patchwork and embroidered on their hats and shirts.

How they support the community: Levi’s also makes an annual $100,000 donation to OutRight Action International, a nonprofit working year-round to defend and advance human rights for LGBTQ people around the globe.

No matter how you celebrate Pride this year, whether you’re packed in at a parade or just chilling at a bar with close friends, chances are you’re going to need some sweet kicks as part of your Pride fit. Converse (who has some of our favorite footwear for festivals), has launched their eleventh annual “Proud to Be” collection, a small but funky capsule of limited-edition versions of their best-selling sneakers.

“Converse has always stood with the proud, the daring and the unapologetic,” the website states. The 2025 collection reimagines iconic silhouette like the Chuck 70 and the Chuck Taylor All Star Lift Double Stack (now in bold animal prints), along with releasing the new Chuck Taylor All Star XXHi, a knee-high shoe with gradient rainbow flames.

How they support the community: Converse offers year-round support through annual grants, stating on their site that they’ve “pledged and donated nearly $3.4M to local, national, and international organizations since we first launched our annual Pride campaign and collection in 2015.” Their current LGBTQ+ non-profit partners are listed as It Gets Better, The Ali Forney Center, Bagly, The Theatre Offensive, COC Netherlands, Homotopia and Iglyo.   

For those who’s got their Pride playlist ready to play on blast, Skullcandy is turning up the volume this year with their “All Love” collection of audio gear.

With a Western rodeo theme (very apropos of the ongoing Cowboy Carter Tour), the site reads: “Yeehaw, honey. Our Love Collection is here and they’re riding in LOUD. Whether you’re stompin’ through the desert, strutting the main stage, these baddies are made to be seen and heard.” The collection features updated rainbow chrome versions of their Icon ANC headphones and pint-sized Dime Evo earbuds.

The Dime Evo earbuds comes with a clip-on case and feature a noise-canceling fit with 36 hour battery life, while the Icon ANC headphones pack in active noise cancellation, a 60-hour battery, and better call quality with Skullcandy’s Clear Voice Smart Mic. 

How they support the community: For the fourth year in a row, Skullcandy will donate a portion of the proceeds to To Write Love on Her Arms (TWLOHA), a nonprofit that connects the LGBTQIA+ community with the mental health resources they deserve.

For their third annual Pride collab, Diesel is teaming up with the Tom of Finland Foundation to drop a new collection coinciding with the organization’s 40th anniversary.

This year, a new set of artists from the foundation have taken selections from the erotic and queer art of Tom of Finland (the pseudonym of Touko Valio Laaksonen, a renowned Finnish homoerotic artist). The “genderless” pieces range from T-shirts, to denim and even jockstraps with illustrations depicting cruising scenes of cops, construction workers and leather daddies.

Some items in the collection also feature joyful images from Tom of Finland Foundation parties and fundraising events that took place between 1990 and 2005 (all the models shot in the campaign were also cast on Grindr).

How they support the community: Proceeds from the Diesel Pride campaign will go to the Tom of Finland Foundation, which works to protect, preserve, document and educate the public about his work and other erotic artists.

Just in time for Pride festivities, Mac is launching its “Viva Glam” campaign, featuring a new lipgloss co-created with Grammy-winning pop star Kim Petras.

Along with being the first openly transgender artist to win a Grammy, Petras was also the face of Mac’s Pride month campaign last year. Her limited-edition “Viva Glam KIMmitment Lipglass Air” comes in a shimmering red new colorway with a formula that “shines like glass. Feels like air.” The blend of pure botanical oils (like coconut and jojob) gives it a non-sticky shine that’ll stay on nearly all day and feel lightweight on your lips. Plus, each do-gooder gloss comes embossed with Petras’ own signature.

With gradient rainbows, and bold color blocks, Eyebuydirect’s 2025 Pride Collection celebrates every shade of pride.

With an emphasis on personal expression, this line of frames includes customizable options and bold, retro-inspired frames like “Stand Proud” and “Make Change“. You’ll find everything from rainbow-hued sunglasses in heart-shaped frames, to wire-frame prescription glasses in bright colors (the frames are all available sans-prescription, too, if you just want a stylish accessory). Running from now through June 30, the company is also collaborating with queer creators to amplify the message of the campaign.

How they support the community: For the sixth year in a row, Eyebuydirect is partnering with The Trevor Project for Pride Month (they’ve donated over $230,000 since 2020 alone). Through June 30 of this year, 100% of the proceeds from their Pride Collection (up to $25,000), will be donated to help support LGBTQ+ youth.

This Pride month has been a big win for inclusive athletic lines, and Puma is no different (another brand who have adamantly refused to roll back their support for DEI initiatives).

This June, the The Equal Love Confederation is making sure all athletes feels represented, offering an exclusive line of vibrant street styles and sporty apparel inspired by “the energy of the pitch with a dose of Y2K nostalgia, and the fluidity of shared closets.” Aimed at promoting visibility to the many voices of the LGBTQ+ community in sports, the gender-inclusive pieces are full of classic football silhouettes reimagined with bold colors and statement graphics (great for wearing to the stadium or your local parade).

Puma’s Pride 2025 collection also gives nod to terrace style footwear with a fresh twist with their Palermo Pride sneaker and Easy Rider Pride sneaker.

How they support the community: Puma is partnering again with The Trevor Project, supporting LGBTQ+ mental health and making a more inclusive environment for queer athletes in youth sports through initiatives like #REFORMTheLockerRoom.

Paying a vibrant tribute to the joy, strength, and resilience of the LGBTQ+ community, the Abercrombie 2025 Pride collection is full of brand new gender-inclusive pieces.

This drop also lets you celebrate the community all year long, because beyond the typical rainbow fare (and a delightful Fire Island shirt), Abercrombie’s Pride capsule includes odes to musicians beloved by their LGBTQ+ fans — from Britney Spears, to Lady Gaga and Orville Peck. As a whole, there are 15 new pieces ranging from $40-$90 including tops, pants, and accessories, and exceedingly rare these days, a six-piece Pride capsule for kids, ranging from $19.95 -$49.95.

How they support the community: Abercrombie has raised over $5 million for The Trevor Project to date, and Pride 2025, the brand will donate $400,000 to the organization this year, regardless of sales.

Summer’s here, and if you’re in desperate need of some new swim trunk kicks to wear to the bazillion pool parties this June, Chubbies 2025 Pride collection has got you covered.

This year’s capsule features a reimagined version of the brand’s signature Neon Lights print, now layered with icons that honor LGBTQ+ culture and history. Each element, from the Pink Triangle to Red Shoes (a nod to “Friends of Dorothy”) and Bricks (a tribute to Stonewall), was thoughtfully chosen to represent a deeper story and shared experience of the community. The designs were a collaboration between Chubbies employees and actual customers from the LGBTQ+ community.

How they support the community: For each Pride style sold, Chubbies will donate $5 to Foundation 43, the nonprofit founded by Chubbies to provide access to effective mental health care and suicide prevention for LGBTQ youth. The company is partnership with with organizations like The Trevor Project, Black Men Heal, Active Minds, and more.

As functional as they are funky, this Pride month, JanSport is giving you the wearable equivalent of a best friend’s pep talk.

With a focus on supporting the mental health of LGBTQ+ youth, the Affirmation Pride version of their Superbreak Plus pack is covered in positive affirmations including “You Are Loved.” Along with written affirmations, the new backpack features illustrations of rainbows and hearts, designed in collaboration with creators Jae Matthiesen, Dakota Wright and more. You take these bags to school, on day trips, or even to your next Pride parade. But JanSport shows that you don’t need to cover your merch in just rainbows to support the community.

How they support the community: Like many others, JanSport continues to support The Trevor Project year-round. Over the past five years, the brand has donated more than $250,000 to the organization.

One of our favorite bedding brands, Brooklinen, is back with their iconic Pride towel — and it’s still serving softness, stripes, and support for the LGBTQ+ community.

The Pride Stripe Beach Towel has returned for another year and is ready to make a splash all over again. Made with an elevated velour front and ultra-soft terry back, this oversized 34″ x 70″ towel is ready for everything from picnics in the park, to to Fire Island getaways, to rooftop hangs that go long into the night. Not only is it super plush, but it’s also quick-drying if you need to towel down after a dip.

How they support the community: Brooklinen is once again donating 100% of June proceeds to The Center, an affirming community center supporting NYC’s LGBTQ+ population.

Keith Haring was a visionary queer artist whose artwork was equal parts bold and accessible, and Saucy has partnered with the Haring studio to carry on “his timeless message of unity” with their Pride 2025 collection.

The Keith Haring x Saucony capsule features a bold makeover of three Saucony sneaker styles, including the ProGrid Triumph 4, the Ride 18, and the Shadow 6000 ($145-$175). Sizes will range from 5, 5.5 – 10, 11, 12 in Women’s and 7, 7.5 – 11, 12, 13, 14 in Men’s. Inspired by the the late artist’s vibrant style, the footwear is full of splashes of color from the traditional rainbow and transgender Pride flags. You can also peep signature Haring details, from the genderless figures dancing across the sole and laces, to his iconic “Love” tag. Saucony has described this collection as “not a traditional collaboration,” but a “tribute” in honor of Haring’s work.

How they support the community: Saucony’s Pride line was made with care and permission from the Haring Studio and Artestar, who manage Haring’s legacy. While Haring is no longer with us, his impact endures, and this collection was developed to celebrate that spirit authentically.