Jamie Lee Curtis Has A Truly Relatable Reason For Doing Ads For 'Yogurt That Makes You S**t'

Jamie Lee Curtis ain’t afraid to pave her own path… Even if it means selling “yogurt that makes you s**t”!

Earlier this week, the Freaky Friday star attended Cannes Lions 2025 where she opened up about her famous Activia commercials. Speaking to the crowd at Amazon Port, she recalled EVERYONE in her circle questioning her decision after signing on to work with the yogurt company while also having a prolific acting career:

“My agents and lawyers and many friends questioned why I would do such a thing when I was still acting in things and pretending to be other people.”

Her answer?

“I was trying to stay home with my kid.”

Related: Food Network Star Anne Burrell Dead At 55

Awww! She’s a mom before an actress! The 66-year-old shares Annie, 38, and Ruby, 29, with husband Christopher Guest.

But while doing ads may have been taboo when she started in the 2000s, big name actors starring in commercials has become much more common in 2025. And Jamie is proof you can still have a successful acting career while doing so:

“I sold yogurt that makes you s**t for six years and I won an Oscar. I believe that that crossover has now happened. We can advertise and pretend simultaneously. There has been a paradigm shift in the way we as consumers take on our content and there is no stigma anymore.”

Keep doing you, Jamie!!

Thoughts??

[Images via The Dannon Company & MEGA/WENN]

The post Jamie Lee Curtis Has A Truly Relatable Reason For Doing Ads For 'Yogurt That Makes You S**t' appeared first on Perez Hilton.