“My Little Pony” is getting ready to gallop on to the big screen in a live action feature from Amazon MGM Studios and Hasbro Entertainment, Variety has confirmed.
Based on the popular toys that date back to 1982, the ponies have cantered into numerous animated series and feature films since the 1980s. The most recent feature-length outing was “My Little Pony: A New Generation” in 2021, which became popular on Netflix after its theatrical release from Paramount was canceled due to Covid.
This will be the first live action project for the 43-year old property, which has captivated several generations with its rainbow-hued animals with colorful neon manes and tails. The project is still in development with no creative team in place yet.
While the toys originally appealed mostly to girls, the 2010 series “My Little Pony: Friendship Is Magic” lured a new type of fans: teenaged and adult men who dubbed themselves “bronies” and used their fandom to challenge conventional gender stereotypes.
My Little Pony toys have been sold in more than a thousand varieties, according to Hasbro. My Little Pony was recently inducted into the National Toy Hall of Fame.
Hasbro’s strategy to produce film and TV series based on its familiar brands include reimagining “Clue” on film and television with Sony’s TriStar and Sony Pictures Television, the live-action Dungeons & Dragons series “Forgotten Realms,” in development at Netflix, the animated “Magic: The Gathering Series” in production at Netflix, the live-action film and television “Magic: The Gathering” universe with Legendary Entertaimnent and game shows based on Trivial Pursuit and Scrabble which premiered on the CW.
The news was first reported by The Insneider.
more to come…
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