Best Unlimited Data Plans for 2025

A wireless carrier saying it offers 5G is like me saying I have a car. Good for me — but what make and model is it? Does it run reliably? Can it actually get up to the top speed on the speedometer or will it sputter when I try to merge onto the freeway? And could I have gotten the same performance if I’d paid less for a model without extras like heated seats and a TruCoat sealant?
As you’re evaluating carriers, keep the following things in mind.
Emergency SOS might be one of the most important features to come out on any phone this year.
Know your area
Wireless coverage can make or break a plan. If you aren’t getting reliably fast connections, or if calls often drop or aren’t picked up, then you could be paying for more than you’re getting. Fortunately, most areas of the US are blanketed by some type of cellular coverage, so there aren’t as many dead zones as there used to be. (And now satellite service is starting to fill those holes.) The major companies are also putting a lot of money and effort into broadening their coverage.
On the other hand, even in a dense area, one carrier’s network may be stronger than another’s, or signals could be reduced due to interference. So the best approach is to ask friends or family members which services they use and if the quality is acceptable. You can also test-drive services to see how your devices work in your area. (See the FAQ below for more on how reliable coverage maps can be.)
Know your deals and discounts
One other thing to keep in mind: discounts. All the carriers offer additional discounts you could be eligible for, depending on your employer, military status, student status or age.
First responders, military members, veterans, nurses and teachers can get discounts on every major carrier. Verizon has discounts for students, while T-Mobile’s Work perk could knock 15% off the monthly price of an Experience More or Experience Beyond plan, with AT&T offering a similar program for its Unlimited Premium PL plan. AT&T also has a promotion for teachers that offers 25% off its latest unlimited plans.
If you’re 55 or older, you may also be eligible for a discounted plan: T-Mobile offers discounted plans nationwide for as low as $55 a month for two lines, and Verizon and AT&T offer similar options but only for Florida residents.
It’s also worth noting that on their websites, some carriers sometimes advertise different rates geared toward switchers, for example if you bring your own phone (not trade in and finance a new one on an installment plan). Our recommendations reflect the actual rate outside of these very specific promotions.