But for every smash success story – like Kelly’s own — there are countless companies that struggle to make it — and Kelly felt inspired to do something about it, leading her to create Tarte’s Shape Your Future Awards. Last year, the first-ever Shape Your Future Awards were held, bestowing grants of $10,000 and $25,000 to a select group of recipients, in addition to business mentorship across finance, legal, PR, and marketing. (A total of $300,000 was awarded in the form of six grants of $25,000 and 15 grants of $10,000; $150,000 was contributed by Tarte, and $150,000 came from Kelly herself.)
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