Sonoma County Tourism has recently launched Sonoma County Signature Experiences, a curated collection of immersive, behind-the-scenes offerings that connect visitors with the people, landscapes, and traditions that define Wine Country and beyond. Developed in collaboration with select local partners, these activities reinforce SCT’s Wine Country for All of Us initiative, inviting travelers to engage with the region through exclusive, intimate, and interactive experiences. While Sonoma County has long been celebrated for its world-class wines, today’s visitors—of all generations—seek deeper, more meaningful connections with the places they explore. From getting hands-on in a winemaker’s world to foraging for coastal delicacies, these Signature Experiences highlight the region’s culinary innovation, outdoor adventure, and environmental stewardship while honoring Sonoma County’s rich heritage in wine and hospitality.
Below are the highlights of the Signature Experiences. You can find full descriptions and booking details at https://www.sonomacounty.com/experiences/sonoma-county-signature-experiences/.
Taste of Coastal Foraging (Timber Cove Resort, Jenner)
Timber Cove Resort – courtesy of Sonoma County Tourism
Expert guides take participants on a hands-on foraging adventure along the Sonoma Coast to learn how to identify wild mushrooms, edible seaweed, and seasonal plants while gaining insights into how to mindfully protect the delicate yet resilient coastal ecosystem. The journey culminates at Timber Cove Resort, where the Coast Kitchen culinary team transforms your findings into a curated tasting of fresh, foraged flavors.
Animal Care & Enrichment Experience (Safari West Wildlife Preserve, Santa Rosa)
Go behind the scenes at Sonoma County’s premier wildlife preserve and create enrichment activities tailored to specific species, such as puzzle feeders or sensory toys. Then, observe as the animals explore and interact with your creations.
Paddle the Petaluma: Turn to the River (The Floathouse, Petaluma)
The Floathouse – courtesy of Sonoma County Tourism
With a Floathouse guide, you’ll explore the Petaluma River’s significance in Indigenous life, 19th-century shipping, and contemporary restoration efforts, gaining a unique perspective on Petaluma’s rich history and its evolving relationship with waterways.
The Remarkable Redwoods (Sonoma Zipline Adventures, Occidental)
Sonoma Zipline Adventures – courtesy of Sonoma County Tourism
Experience the exhilaration of ziplining like never before. Before you soar through one of California’s longest and fastest courses, a knowledgeable guide will share the remarkable resilience, interconnectedness, and quiet wisdom of these ancient giants, blending adrenaline with a deep appreciation for nature’s power and unity.
A Passion for Pinot: Inside the Winemaker’s World (Cartograph Wines, Healdsburg)
Cartograph – courtesy of Sonoma County Tourism
Go behind the scenes with the winemaker to taste wines at various stages, explore the tools and techniques used in the cellar, and gain insight into the artistry and precision behind every sip. This immersive experience offers a rare glimpse into the decisions, challenges, and passion that shape each vintage.
Antonia Bartholomew Legacy Vineyard Tour & Tasting (Bartholomew Estate Winery, Sonoma)
A guided, behind-the-scenes look at the birthplace of California’s world-class wine industry. Explore Count Agoston Haraszthy’s centuries-old vineyards, the historic Haraszthy Villa—typically off-limits to visitors—and the legacy of Antonia Bartholomew, whose stewardship helped shape this iconic estate. The experience concludes with a tasting of award-winning wines crafted under the stewardship of the Frank H. Bartholomew Foundation.
Bold Dreams: The Dry Creek Vineyard Story (Dry Creek Vineyard, Healdsburg)
Explore the legacy of David S. Stare, the visionary who established Dry Creek Valley’s first post-Prohibition winery and brought Sauvignon Blanc to the region. Discover the family’s ongoing commitment to sustainable farming and heritage Zinfandel, and savor the wines paired with estate-grown honey, olive oil, and artisanal cheeses.
Relish Sonoma Excursions: A Taste of the Land (Relish Culinary Adventures, Healdsburg/Sebastopol)
Relish Sonoma Excursions – courtesy of Sonoma County Tourism
Gain behind-the-scenes insight from the small-scale farmers, cheesemakers, and artisans who drive Sonoma County’s vibrant culinary scene. Step into the role of a maker with hands-on experience in cheesemaking, tea blending, and more. Your journey concludes with a seasonal lunch crafted from the freshest ingredients sourced along the way.
Secrets of Sonoma: A Culinary Wine Pairing Journey (St. Francis Winery & Vineyards, Santa Rosa)
St Francis Winery & Vineyards – courtesy of Sonoma County Tourism
Explore insights into your unique palate with guidance from a wine expert during this collaborative and interactive food and wine pairing, equipping you with the confidence to explore pairings in bold, unexpected ways. Enjoy a seasonally inspired menu carefully crafted to showcase a balance of flavors—sweetness, richness, acidity, and bitterness.
How to Book
Reservations for Sonoma County’s Signature Experiences are now open online here. Due to limited availability and intimate group sizes, early booking is encouraged.
Sonoma County’s Signature Experiences showcase the region’s renowned wines and celebrate its culinary artisans, natural wonders, and community visionaries. Whether it’s tasting the legacy of a pioneering winemaker, engaging with a local cheesemaker, or kayaking through historic river towns, visitors are encouraged to discover a deeper side of Sonoma County. “This is Wine Country, but it’s also so much more,” added Vecchio. “We want visitors to feel like they truly know Sonoma County—not just its wines, but its people, landscapes, and the stories that make this place special.”
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