Can Ticketmaster Handle Oasis Demand After Taylor Swift Debacle?
![Can Ticketmaster Handle Oasis Demand After Taylor Swift Debacle? Can Ticketmaster Handle Oasis Demand After Taylor Swift Debacle?](https://i2.wp.com/www.investopedia.com/thmb/diaodoRtR96qD8WqgX0uPIGJ1mw=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/CopyofCompositeTemplate--PleaseDuplicate2-0ae9fc3d0a5a418e9aa7b28161c67174.png?w=780&resize=780,470&ssl=1)
Key Takeaways
- Oasis announces reunion tour coming in 2025, the band’s first since their 2009 split.
- The tour is likely to drive robust demand on Ticketmaster, which could affect the stock of parent Live Nation.
- Live Nation shares tumbled in late 2022 after high demand for Taylor Swift tickets crashed Ticketmaster’s site.
Fifteen years after supergroup Oasis split amid fractures between brothers Liam and Noel Gallagher, the group behind “Wonderwall” and “Don’t Look Back In Anger” will reunite on the stage.
On Tuesday morning, the band announced a 14-show reunion tour coming in 2025 across the UK and Ireland, in a post on X, formerly Twitter. Dates outside Europe will come later in the year, the band said on its website.
And while fans are eager to watch Oasis back in action, investors in Live Nation Entertainment (LYV), which owns Ticketmaster may have some concerns.
Will Oasis Reunion Be Too Much For Ticketmaster?
Oasis helmed the resurgence of Britpop, with their 1994 debut album, “Definitely Maybe,” creating lifelong fans. So the reunion of one of the best-selling bands of all time, with more than 75 million records sold worldwide, is likely to see overwhelming demand for its first tour since 2009.
Investors, however, are concerned whether Ticketmaster can handle that demand, after all the service crashed in late 2022 amid scorching competition for Taylor Swift tickets.
This led to widespread criticism from customers and politicians for its monopolistic practices and sent Live Nation stock 11% lower over three days in November 2022.
Live Nation shares rose less than a percent in trading Tuesday, and have gained roughly 5% year-to-date.
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