Charlie Kirk took his seat underneath a tent that said Prove me wrong. I wedged myself into the crowd at the University of Montana, next to a cadre of middle-aged men wearing mesh hats. A student standing near me had on a hoodie that read Jesus Christ. It was late September, and several hundred of us were here to see the conservative movement’s youth whisperer. Kirk, the 31-year-old founder of Turning Point USA, was in Missoula for a stop on his “You’re Being Brainwashed Tour,” in which he goes from college to college doing his signature shtick of debating undergraduates. He invited anyone who disagreed with him to come up one by one and take their shot, in a carnivalesque “step right up” style.
I had not traveled to Montana simply to see Kirk epically own college kids. (That’s not a hard thing to do, and in any case, I could just watch his deep catalog of debate videos.) I’d made the trip because I had the feeling that Kirk is moving toward the core of the conservative movement. Few Republicans have as much purchase with all factions of the party. In Montana, Kirk delivered a simple message. “Now, all of you—I’m sure you’re feeling this: Things are unaffordable,” he said. “They’re out of reach. It is harder than ever to be able to have the American dream … and that is because of Kamala Harris.” Days before the Missoula event, however, Kirk had said that Haitian migrants “will become your masters” should Donald Trump lose the election, that “this election is literally about” whether Americans will be “allowed to fight back against invading armed hordes,” and that “swarms of people want to take our stuff, take women, and loot the entire nation.”
I arrived in Montana thinking that Kirk’s code-switching was part of a cynical move to expand his reach. He hosts one of the most popular news podcasts in the country, and his YouTube channel is a clout machine. But I came away realizing that Kirk is less of an influencer than an operator. While he spoke, volunteers moved around the crowd asking people if they were registered to vote. Later in the day, Kirk appeared at an event with Tim Sheehy, the GOP candidate trying to defeat Senator Jon Tester. Kirk bragged that Turning Point had registered 100 new voters that day. (A spokesperson for Turning Point USA did not respond to multiple requests for comment or an interview with Kirk.)
Kirk’s apparatus has gone from a conservative youth-outreach organization to an all-encompassing right-wing empire—one that has cultivated relationships with influential conservative faith groups, built a powerful media arm, and hosted rallies for Trump and other top Republicans. It has allowed Kirk to wedge himself into a powerful role: He is the gatekeeper of a bridge between mainstream conservatism and its extreme fringes. Instead of merely serving as a role-player on the right, Kirk now leverages his influence to bend conservatism closer to his own vision. Kirk has power, and he knows it.
For a while, Kirk embraced a vanilla brand of conservatism. He founded Turning Point USA in 2012 to fortify a small but stable conservative youth movement with a focus on free markets and limited government. The group wanted to reach young people where they were, which included college campuses but also the internet. Early Turning Point memes read as though the organization had hired a Popsicle-stick-joke writer to make bland, conservative-minded witticisms. Kirk’s Twitter account featured mundane perspectives, such as “Taxes are theft” and “USA is the best country ever.”
Even as Trump began to take over the Republican Party, Kirk relentlessly extolled free-market capitalism and repeatedly praised markets as a near-panacea to America’s problems. Though personally Christian, he said that politics should be approached from a “secular worldview.” In 2018, he said that he understood that most people “don’t want to have to live the way some Christian in Alabama” wants them to. He would probably have never described himself as an LGBTQ ally, but he was also not known to go out of his way to bash trans people or speak out against the gay “lifestyle.”
This approach did not please everyone on the right. In 2019, the young white nationalist Nick Fuentes encouraged his followers, called Groypers, to show up at Turning Point events and troll Kirk for not being far enough to the right. “You have multiple times advocated on behalf of accepting homosexuality,” a man in a suit with a rosary around his hand said at one event to Kirk, who was sitting onstage next to a gay Turning Point USA contributor. “How does anal sex help us win the culture war?” Another person used the Q&A time to tell Kirk that “we don’t want centrists in the conservative movement.”
Something began to change around the end of Trump’s first term. Kirk hasn’t just followed the rest of his party to the right. He is now far more conservative than much of the mainstream GOP. Christianity in particular has become a dominant feature of Kirk’s rhetoric and Turning Point USA. Kirk’s position on religion has veered from “We do have a separation of Church and state, and we should support that” (his words to the conservative commentator Dave Rubin in 2018) to “There is no separation of Church and state. It’s a fabrication. It’s a fiction” (his words on his own podcast in 2022).
In 2021, he established Turning Point Faith, a division of his organization that he has used to make significant inroads with hard-right evangelical churches and their leaders, many of whom have lent their pulpit to Kirk. He has laughed off accusations that he embraces Christian nationalism. Liberals fret about a “disturbing movement of ‘Christian nationalism,’” he said in 2022. “Do you know what that’s code for? That’s code for: You’re starting to care, and they’re getting scared.” But there aren’t a lot of other ways to describe his goal of eroding the barriers between Church and state, and Turning Point Faith’s mission of returning America to “foundational Christian values.”
Kirk has also embraced rhetoric that was previously the territory of white nationalists, making explicit reference to the “Great Replacement” theory, the conspiracy that immigration is a plot to dilute the cultural and political power of white people. Since 2022, he has posted that “Whiteness is great,” and that there is an undeniable “War on White People in The West.” On his podcast, he has accused an ambiguous “they” of “trying to replace us demographically” and “make the country less white” by using an “anti-white agenda” of immigration to enact “the Great Replacement.” Because of “them,” he’s said, “the dumping ground of the planet is the United States’ southern border.” Some other Republicans now dabble in Great Replacement rhetoric, but Kirk has avoided being outflanked on the right: He’s attacking Martin Luther King Jr. as “awful” and the Civil Rights Act of 1964 as “a huge mistake.”
Some of Kirk’s rightward shift is potentially driven by him astutely putting his fingers to the wind of what’s bubbling among the base. In Montana, the crowd was most energetic when Kirk delved into points about how immigrants and trans people are making America worse. When I went out of the crowd to stand under a tree nearby, I heard a mother talking to her small daughter. “You don’t want to go over there. There’s liberals,” she said, gesturing at the fringes of the crowd, where people were observing Kirk with dour expressions. She then parroted stuff I usually see only in the most unsavory corners of the far-right internet: “They want to kidnap you and brainwash you and probably molest you.”
Late last month, Trump came out onstage with pyrotechnics blasting in front of him and dozens of Turning Point logos behind him. Kirk and his group were hosting a rally in Duluth, Georgia, for the former president. “He’s a fantastic person, the job he does with Turning Point,” Trump said of Kirk during the rally. “I just want to congratulate and thank him. He’s working so hard.”
Kirk had spoken to the crowd of roughly 10,000 just before Trump took the stage. He used the platform to explicitly suffuse the event with a nod to Christian conservatism. “We are here in a state that is a very Christian state,” Kirk said. “A state that loves God and loves Jesus.” He led the crowd in a “Christ is king” chant.
Despite Kirk’s embrace of the far right, he has continued to gain standing in the establishment wings of the right. He sat down with J. D. Vance at a Turning Point event in September, and again on Halloween. Kirk has had public conversations with high-profile conservatives such as Vivek Ramaswamy and Senator Eric Schmitt of Missouri. Kirk has spent much of this year campaigning for Republican politicians. He has gone to Nebraska, where he tried to get the legislature to change how the state awards Electoral College votes, and to Ohio, where Republicans are trying to win a Senate seat.
Unlike other, sycophantic portions of right-wing media, Kirk isn’t simply a hanger-on to the conservative elite. When he can, he will try to bend elected officials toward his political vision. On multiple occasions, Kirk has publicly gone after Speaker of the House Mike Johnson. Last January, several months after Johnson was elected as House speaker, Kirk posted a podcast episode titled “You Deserve Better Than What the GOP Is Giving You.” Johnson, he said on the show, was “a disappointment.” A few minutes later, he added: “Speaker Johnson is trying to gaslight you. Dare I say, he’s just lying.”
In March, Johnson went on Kirk’s show to kiss the ring. Kirk approached the conversation cordially and in good faith, but he also didn’t shy away from directly criticizing the speaker. Kirk pressed Johnson on why he hadn’t shut down the government last year and dismissed the speaker’s explanation that it would have been politically damaging: “We have been hearing that excuse for 11 years.”
Kirk’s ability to dress down one of the party’s most important members is a testament to how much power he has accrued. People like Johnson sign up for this because older politicians see Millennials such as Kirk as whisperers to the rest of their generation, sometimes just because they’re younger, Jiore Craig, a senior fellow at ISD Global who has researched Kirk and Turning Point USA, explained to me: “There is this nervousness that he offers something about the internet and young people that politicians don’t know.” The belief that he can turn out young people makes politicians go to Kirk even as he tries to big-dog them, Craig said. It’s not just his appeal to youth either; alienating Kirk may mean losing an avenue to faith leaders and the broader audience he has amassed. Whether Republicans like it or not (and some don’t), they have to deal with him. This is how he has the freedom to walk around in noxious far-right politics and then step back into the polite mainstream with impunity.
Even at 31, clad in saggy suit pants, Kirk has the affect of an eager college conservative. He lacks Tucker Carlson’s resolute confidence and corresponding bored disdain. He lacks the poise and charisma of far-right influencers such as Fuentes and Candace Owens. But to think of Kirk as only a media figure is to miss the point.
Matthew Boedy, a rhetoric professor at the University of North Georgia who is writing a book about Kirk and Turning Point USA, argues that Kirk’s relationships and organizations have become so robust and far-reaching that besides Trump, Kirk is the most important person in the conservative movement. “No matter who wins in November, he will be the kingmaker,” Boedy told me.
Kirk doesn’t have an outright edge in many of the fields he trades in: Carlson and others have more popular podcasts, there are more prominent figures within the conservative faith movement, and there are better-funded conservative groups. Still, almost no one else has the relative prominence and relationships that he does across so many areas. “It’s like Rush Limbaugh with six other tentacles,” Boedy said.
Kirk is all but ensured to sit in an important position on the right for years to come. He is in charge of much more than helping the right win youth voters. He has a relatively prominent political-media empire that he can use to push his ideas forward—one that works in tandem with the rest of his apparatus. His years of relationship-building with faith groups cannot be replicated by would-be challengers overnight. At least for now, Kirk has convinced Republicans that his political project is divinely ordained.
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