Coca-Cola and Oreo Are Releasing 2 New Products as Part of Their ‘Besties’ Collaboration
![Coca-Cola and Oreo Are Releasing 2 New Products as Part of Their ‘Besties’ Collaboration Coca-Cola and Oreo Are Releasing 2 New Products as Part of Their ‘Besties’ Collaboration](https://i2.wp.com/www.foodandwine.com/thmb/55TX1HQLB-_mI3r32dIIYiy9nAU=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/Oreo-x-Coca-Cola-FT-BLOG0824-02-19429c1f47114efdb3dbedfada87a892.jpg?w=780&resize=780,470&ssl=1)
Coca-Cola and Oreo have forged an unexpected friendship, pairing up as “Besties” to release an unconventional cookie and soda flavor.
In early September, the two mega brands will release two limited-edition products: Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar limited-edition soda. And they’re really playing up this “Besties” thing.
“Bringing together the playfulness of Oreo and the real magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” Oana Vlad, Coca-Cola Company’s Global vice president of Brand Strategy, said in a statement provided to Food & Wine. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
Those sentiments were echoed by Oreo’s parent company, Mondelēz International. “The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness,” Eugenia Zalis, global head of marketing and brand for Oreo, added. “We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
The Oreo Coca-Cola Sandwich Cookie combines two distinctive cookie halves — or “basecakes” if you want to use Oreo’s official lingo. The classic chocolate cookie half has been kicked up with the addition of Coca-Cola syrup and popping candies to simulate the fizz of carbonated soda, while the other half is a Golden Oreo that’s been given a Coke-inspired makeover. Sandwiched between them is Oreo’s original white creme.
As for the soda, the tasting notes are unclear. According to the companies, the special drink will combine the taste of Coca-Cola with “flavorful hints inspired by Oreo cookies.”
The two brands will also partner on a “Bestie Mode” line of merchandise that will be available in mid-September at select Forever21 stores and at Forever21.com. The collection will include apparel, a cosmetics bag, drinkware, notebooks, socks, and a tote bag. Every item in the collaboration is expected to cost $20 or less. Beyond all that, a Coca-Cola Oreo Zero Sugar Slurpee will soon be available at participating 7-Eleven, Speedway, and Stripes stores.
While this is one of the more eyebrow-raising brand partnerships, both Coca-Cola and Oreo have partnered with several other companies. Oreo’s previous collaborations have included releasing Oreo Cookie Papa Bites at Papa Johns, Auntie Anne’s Oreo-Topped Nuggets, Sour Patch Kids Oreos, and Ritz Cracker Oreos.
Meanwhile, Coca-Cola has had several inedible partnerships with cult brands such as High Snobiety, Kith, and Puma. It also launched a popular campaign with K-Pop group NewJeans.
Both the Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar Limited Edition soda will be available at supermarkets, convenience stores, and other retailers in early September. And if you need to know exactly when to get your hands on these new releases, you can sign up for a cookie presale on Oreo’s website.
Either way, be sure to share at least a couple of these cookies with your best friend.
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