Comcast tapped Jon Gieselman — who once competed directly with the cable giant when he worked at DirecTV — for the newly created role of chief growth officer in the residential domestic businesses of its Connectivity & Platforms segment.
Gieselman will lead the teams responsible for Comcast’s U.S. residential businesses, including product and the Xfinity brand strategy across TV, broadband and wireless as well as sales, marketing, acquisition, retention and base management. He will report to Steve Croney, recently named chief operating officer of Comcast’s Connectivity & Platforms division, which in the U.S. reaches more than 64 million homes and businesses.
Gieselman will start at Comcast on April 28. He and his wife are relocating from San Francisco to Philadelphia.
Most recently, Gieselman served as president of Expedia Brands, leading all of Expedia Group’s consumer-facing businesses worldwide before departing in May 2024. Prior to that, he spent five years at Apple as VP of services marketing, overseeing marketing for subscription businesses including Apple TV+, Music, the App Store, Fitness+, News+, Arcade and Apple Card. Gieselman also served as SVP of marketing at DirecTV for 10 years “during a time of that company’s peak consumer and product relevance,” Comcast said rather archly in announcing his hiring.
“Jon is a bold and transformational leader who will bring fresh thinking to our product and growth strategy,” Croney said in a statement. “He has decades of experience managing world-class brands in highly competitive markets and is the perfect complement to our team. Whether competing with us at DirecTV or creating entirely new categories for growth at Expedia Group and Apple, Jon has consistently developed brands and marketing strategies that build loyalty with customers and deliver results.”
Gieselman, in a statement provided by Comcast, said, “I loved competing in this category for over a decade so all I can say to my friends and former colleagues is look out, we’re coming.”
Gieselman holds a bachelor’s degree in English from Boston College and an MBA in strategy and marketing from St. John Fisher University.
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