The Best Under-$25 Deals in Amazon’s New Year Shop

Amazon is kicking off 2025 with not only a new storefront, but also tons of deals with savings of up to 75 percent.

Amazon’s New Year shop is full of bargains across multiple categories, including home, clothing, beauty, and more, with prices starting at just $5. I found dozens of products that I’ve already added to my cart, like hair masks to keep my hair soft this winter, a highly-rated bedding set for 50 percent off, yoga pants, new cleaning gadgets, and more.

And because post-holiday shopping is all about saving money, my top picks are all under $25. You’ll want to hurry and add these to your cart ASAP, because at prices this low, there’s no telling how long they’ll last.

Best Overall New Year Amazon Deals Under $25

Mspny Deep Conditioning Hair Mask

One of the biggest discounts you’ll find in Amazon’s New Year Shop is this deep conditioning hair mask for 75 percent off. Now just $5, the hair mask helps repair damaged, dry hair and strengthen split ends. Simply massage the mask into your hair for up to 10 minutes after shampooing, then rinse. Shoppers say it improves the texture and shine of their hair, with one five-star reviewer saying it provides “immediate results.”

Utopia 4-Piece Queen Bed Sheets Set

Freshen up your bedroom for the new year with this four-piece bed sheet set, now 50 percent off. Made of brushed microfiber, the set includes a flat sheet, a fitted sheet, and two pillowcases. With elastic corners to ensure a good fit, the sheets are also resistant to shrinking and fading. The bedding set has racked up more than 155,000 five-star ratings, with customers saying they’re the best sheets they own and an excellent value.

BrownNoise Sound Machine

Looking to catch some more Z’s this year? This sound machine is on sale for just $17 to help block out noises that keep you awake at night. With 30 soothing sounds, including rain and ocean waves, the sound machine also functions as a night light with 12 soft colors. “I like how it has so many settings and colors to choose from,” one five-star reviewer wrote. “I leave mine running on the fan sound to keep my cats calm from noises in my apartment building. It definitely helps them and helps me to sleep.”

Best Amazon Clothing Deals Under $25

Amazon’s New Year shop is bursting with athletic wear deals—just in time for those who want to start a new workout plan. Grab a pair of highly-rated yoga pants for $13, a $10 adjustable fanny pack for outdoor adventures, or look ahead to spring sunshine with a UPF 50+ sun protection jacket.

Best Amazon Health and Beauty Deals Under $25

Winter is the perfect excuse to stay inside and give yourself a spa day—especially when you can score some seriously great deals. Grab 40 pairs of under-eye masks for $9 (that’s less than 25 cents each!), or skip the salon and do your nails at home with a gel polish set for just $14. You can even grab these incredibly popular hair wax sticks for just $8.

Best Home Deals Under $25

If winter weather has you wanting to cozy up at home, the home section of Amazon’s New Year storefront is the perfect place to shop. Grab new hand towels to give your bathroom a makeover, a washable area rug for 41 percent off, and a broom and dustpan set with 25,000 five-star reviews.

Best Amazon Kitchen Deals Under $25

After all the cooking and baking your kitchen saw over the holidays, why not treat it to some new products? Grab some new wooden cutting boards for half off, save 46 percent on a cushioned floor mat, and store your favorite coffee beans in a new canister.