Disney CEO Bob Iger is giving in to popular demand and says he will consider doing more with the beloved EPCOT character of Figment.
The purple dragon character is featured in the theme park ride Journey Into Imagination With Figment at EPCOT in Florida at the Walt Disney World Resort and also greets guests inside the Imagination! pavilion. During Thursday’s Disney shareholder meeting, Iger was asked by a shareholder if he would consider using the character, who represents the broader theme of imagination, in other parts of the business.
“This is my 24th year. 18th as CEO, and I think the question about Figment has been asked about 15 times,” Iger said.
“We know that he’s popular with shareholders, the fact that they ask questions about him all the time. But we also know that he’s popular at EPCOT where you can meet him and journey into imagination. I’ll tell you why — I’ve been asked this so many times that I am going to ask our creative teams to consider making some form of series or short-form videos of Figment,” he said. “Because obviously, he’s more popular than just a walk-around character in our parks and resorts.”
In addition to the dragon’s presence in the park, Figment has made appearances in Inside Out and in Toy Story 4 and has related merchandise sold in the theme park.
In 2022, it was reported that a feature film about Figment was in development from Seth Rogen‘s Point Grey, with Pokémon Detective Pikachu‘s Dan Hernandez and Benji Samit attached as writers.
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