that’s when the company has said the next generation of software, iOS 26, will go on general release — it’s just had a surprise update to the developer beta cycle. Exactly when the phones will launch hasn’t been announced, but it’s possible to nail down the date with some accuracy. Here’s all you need to know.
Apple’s current series is iPhone 16. When will iPhone 17 launch?
Apple iPhone 17: Date For The Keynote
Apple’s biggest keynote of the year always features the iPhone, and usually the Apple Watch plus, sometimes, another product like AirPods. It always falls in roughly the first half of September, mostly on a Tuesday or Wednesday. And never on Sept. 11.
This gives us three possible pairs of dates: Tuesday, Sept. 2 or Wednesday, Sept. 3, Tuesday, Sept. 9 or Wednesday, Sept. 10, or Tuesday, Sept. 16 or Wednesday, Sept. 17.
We can rule out the first pair as that completely clashes with the big consumer electronics show in Berlin, IFA, which runs Sept. 5-9, with press days just before that. U.S. and international press will be tied up in Germany that week. Also, Labor Day is Monday, Sept. 1, and Apple doesn’t choose the week Labor Day falls in.
The final pair of dates seems too late for me, though they’re not impossible — if Apple hits a snag in production, it can move the launch to that week. Most likely are Tuesday, Sept. 9 or Wednesday, Sept. 10.
Last year, Apple chose Monday, Sept. 9 for the keynote, so the Monday in that week, Sept. 8, is also possible.
My gut says it will be on Tuesday, Sept. 10 at 10 a.m. Pacific in Apple’s Cupertino HQ.
Apple iPhone 17 Release Date
Assuming the keynote is on Sept. 10, or one day that week, the release date, as sure as eggs is eggs, will be the Friday of the following week: Friday, Sept. 18. If for some reason the keynote moves to the week beginning Sept. 17, then Friday, Sept. 25 will be the onsale date for the iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max (if those are the names selected for the phones expected).
But my money’s on Friday, Sept. 18.
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