Heinz’s ‘Every Sauce’ Combines 14 Sauces in One
You’ve done it. You’ve finally created the perfect burger. Now you have just one last thing to decide: What sauce to put on it?
Sure, you could use ketchup, mustard, or mayonnaise — or maybe get a little crazy and try something like Heinz’s smokey mayonnaise or a little fancy with Heinz’s Truffle Mayo. It’s a difficult decision, of course, but what if we told you that you don’t have to choose? That you can put them all on that burger (along with quite a few others) with Heinz’s new Every Sauce, a limited-edition offering from the company that as the name suggests, includes every sauce in the same bottle.
Yes, friends, our saucy time is now.
“Over the years, we’ve been constantly innovating to meet culinary tastes and trends, and when it comes to sauces at Heinz, we can’t deny we’re sauce obsessed,” said Thiago Rapp, director of taste elevation at Heinz. “It only felt right to find those out there who are just as obsauced as we are and give them the ultimate sauce to rule them all.”
Yes, you read that right: obsauced.
The sauce “to rule them all” was created in collaboration with lauded creative agency, W+K London, and is a mixture of 14 different sauces ranging from rich and herby to warm and spicy:
- Heinz Burger Sauce
- Heinz Garlic Sauce
- Heinz Aioli Sauce
- Heinz Smokey Baconnaise
- Heinz Sweet Chilli
- Heinz Chip Sauce
- Heinz Saucy Sauce
- Heinz Mayoracha
- Heinz Mayomust
- Heinz Truffle Mayo
- Heinz Garlic & Caramelised Onion
- Mayonnaise
- Heinz Curry Ketchup
- Heinz Pickle Ketchup
- Heinz Smokey Bacon Ketchup
According to a UK survey conducted by Heinz, the average person only has five condiments in their home, with only 15% having ten or more — enough to make their own Every Sauce. While people don’t keep a ton of bottles in their homes, that’s not because they don’t like to get sauced. According to Heinz, 95% of people enjoy a sauce with their meal, and 73% of respondents admitted to using more than one sauce at a time. Scandalous!
If you want to get your hands on a bottle of the holy grail of sauces, you might be out of luck — at least for now. The catch? It’s a UK-only product. And Heinz gave away just 100 precious bottles of the limited edition Every Sauce to fans across the pond through a random drawing on its website, so it’s all gone for now. We’ll have to cross our fingers that the promotion will make its way Stateside soon — we’ve got a burger waiting for it.