Goldfish Releases a New Harry Potter-Themed Butterbeer Flavor

Tired of having the same old snack? The you’re in luck. Goldfish has got something new for you, and it’s downright magical. 

On Tuesday, Goldfish announced that it’s partnering with Warner Bros. Discovery Global Consumer Products to “cast a delicious spell” with the launch of its limited-edition Goldfish Butterbeer Flavored Grahams, which, yes, are inspired by Harry Potter.

The new crackers, the company noted in a statement provided to Food & Wine, come with a “rich butterscotch flavor, hints of creamy vanilla, and a touch of magic in each fun-shaped bite.” 

“The Harry Potter Butterbeer partnership is an exciting new chapter in our journey of creating unforgettable flavors and shapes for our Goldfish Grahams portfolio,” Mike Fanelli, the senior director at Goldfish, shared. “Following recent collaborations with cultural icons like Elf and Dunkin, we knew snackers were craving more sweet treats from everyone’s favorite fish-shaped snack. We can’t wait for Harry Potter fans and all snackers to try these delicious Goldfish Butterbeer flavored grahams.” 

As for who you can thank for this new snack, Fanelli said it was expertly crafted by the company’s “talented R&D team to get the unmistakable Butterbeer flavor and iconic Harry Potter shapes just right. Together with Warner Bros., the team fine-tuned the recipe over four rounds, testing a total of 15 different seasonings before landing the perfect one.” He added that while everyone will taste the butterscotch, more astute fans can also get a hint of brown butter, cinnamon, and even a “slight fruity note” in each bite. 

“Goldfish wanted to connect with snackers who are entering new phases of adulthood but still want to keep their playful spirit alive,” Fanelli shared as to why the company wanted to make these treats now. “Together with Warner Bros., we noticed a significant overlap between Harry Potter and Goldfish fans over the years — mostly notably, a shared spirit of playfulness. Given these shared values, and with an uptick in snackers craving little sweet treats, we saw it as the perfect time to launch a magical snack that taps into nostalgia for fans who grew up enjoying Goldfish and watching Harry Potter.”

Goldfish Butterbeer Flavored Grahams will be hitting grocery store shelves in March for about $3.69, but if you see them, grab an extra bag, as they’ll disappear faster than you can say evanesco!