L’Objet Marks 20 Years With The Opening Of Its First U.K. Flagship

L’Objet, the luxury design and fragrance brand known for elevating everyday living, celebrates its 20th anniversary this year, and to mark the occasion the brand had opened its first London flagship on Sloane Street.

This milestone reflects the brand’s dedication to craftsmanship, sophistication, and immersive luxury, and with ties to the city, having occupied spaces in Harrods, it was a natural move to expand in London. As shared by founder Elad Yifrach, “London has long embraced L’Objet, from our early presence at Harrods to the launch of our beauty counter. Now, we bring the full universe of L’Objet to the heart of the city, a world where design and artistry converge to create something truly extraordinary.”

The new flagship strengthens its presence in the city, offering an expanded selection of its most sought-after designs. Visitors can explore the full range of L’Objet’s collections, including home décor, tableware, fragrance, and apothecary, alongside exclusive retail-only pieces available solely at this outpost.

A location synonymous with sophistication and luxury, Elad says of the location, “London with its elegance and vast sensibility for art and design has long been a big source of inspiration for me, I had been searching for the perfect location in London for several years until this opportunity presented itself on Sloane Street.” He continues, “From the first moment I entered the space I knew exactly how I would like to transform it and felt completely right for L’Objet. The beautiful daylight washing the wide façade, the organic movement of the space inspired the design flow and experience I wanted to create.”

Donning an aesthetic that balances the classic with the contemporary, the boutique’s interiors by Los Angeles-based studio Anno Mille in collaboration with Yifrach is a stylish amalgamation of natural materials, rich textures, and bold design elements to channel modern luxury.

Seconded founder and creative director, Elad shares, “More than a boutique, this space reflects our vision where uncompromising craftsmanship, timeless design, and a profound appreciation for the art of living come together in harmony. Every detail has been meticulously considered, from the terrazzo floors to the velvet upholstered walls and shelves and the sculptural limestone tables to hand-gilded metalwork, creating an immersive and tactile experience.”

A grand black metal door with cast bronze handles sets the tone for the experience within, welcoming visitors into a curated 1,300 sqft designed space that showcases L’Objet’s artisanal creations

Remaining true to the brand’s commitment to luxury, standout architectural details include a central column wrapped in stainless steel, anchored by a cast bronze chain base plated in antique nickel. There’s also a bespoke fragrance island, crafted from limestone, stainless steel, and deep chocolate lacquer which adds to the boutique’s refined atmosphere.

To add a warming tone, the natural materials are set against rich cognac velvet on the walls and shelves, and these are set against a statement chocolate mohair sofa backwall that enhances the space’s plush appeal. This goes hand in hand with a state-of-the-art lighting system that casts a celestial glow throughout the space.

For further luxury, at the center there’s a one-of-a-kind 24kt hand-gilded metal art piece, created in collaboration with renowned Portuguese artisan Sebastião Lobo, which serves as a focal point. Embracing fluidity and organic forms, sculptural Bianco Real Portuguese limestone tables and curvaceous shelving reflect L’Objet’s signature balance of nature and artistry, complemented by terrazzo flooring.

With its debut U.K. flagship, L’Objet invites guests to experience its chic heritage while embracing the future of design and craftsmanship, among beautiful ceramics, fragrances, and objet d’art, “Marking our 20th anniversary with this opening feels especially meaningful. It is both a celebration of our journey, showcasing our earliest collections to the bold, new ceramics designed in collaboration with Ruan Hoffmann, and an invitation to explore what lies ahead,” says Elad.

A destination for those who appreciate the finer things, the founder continues, “This space is designed for discovery, where each piece, from our signature tableware to our apothecary and fragrance universe, is crafted to inspire the senses.”

Address: L’Objet, 162A Sloane Street, London, SW1X 9BS.

Opening hours: Tuesday to Sunday, from 10am to 6pm.