McDonald’s Announces ‘McValue’ Program for 2025 to Boost Declining Sales

McDonald’s (MCD) announced its newest value offerings for 2025 on Friday morning, as the company has seen customers tired of high prices turn away from spending on fast food in recent quarters.

The McValue platform will launch in the U.S. on January 7, 2025, and include the $5 value meal promotion that started over the summer. That promotion was extended into December when franchisees said the deal was improving sales.

$5 Value Meal, ‘Buy One Add One for $1’ Program to Lead McValue Program

The McValue offer will also have a “buy one, add one for $1” deal where customers can buy a sausage McMuffin, double cheeseburger, or several other options for full price, and add a second from the same list for $1.

McDonald’s will also offer other deals that will vary by region and some that will be available only on the fast food giant’s app like discounted chicken McNuggets or free fries, according to the company.

“When it comes to value, we know there’s no one-size-fits-all,” said McDonald’s USA President Joe Erlinger. “We’ve worked closely with our franchisees to create a new platform that will let our customers define value on their own terms,”

The fast food chain has said this year that several consecutive quarters of inflation had turned some customers, especially lower-income consumers, away from McDonald’s. The company has said the value meal it introduced over the summer was a success, and said it plans to prioritize value going into next year.

Earlier this week, CNBC reported that McDonald’s was developing the McValue platform. The news comes as the fast-food chain looks to recover after an E. coli outbreak last month was connected to the onions it used on Quarter Pounder burgers. CNBC reported earlier in November that McDonald’s plans to spend some $100 million supporting stores that saw sales affected by the outbreak.

McDonald’s shares were little changed by the announcement Friday morning at $288.70, around 3% below where they started the year.