McDonald’s Snack Wrap Is Officially Back — Permanently

For months, nothing has filled the Snack Wrap-sized void in our foodie hearts. The Golden Arches has some fantastic news for your summer plans — all that yearning might soon be a thing of the past. 

The long-lost Snack Wrap makes a permanent return to menus on July 10, as the company reveals to Food & Wine. This savory, tortilla-wrapped delight is one of the most notable menu items that customers have loved and lost, and the Google search data backs it up. 

Here are all the juicy details: The new and improved Snack Wrap features the recently launched McCrispy Strips along with shredded cheese and lettuce. It’s available in two flavors, Spicy and Ranch, and customers can order them individually or as part of a two-piece combo meal. 

“It’s back,” McDonald’s USA president Joe Erlinger succinctly confirmed in the company announcement. 

McDonald’s tease last December sparked a flurry of supportive comments on social media. This time around, McDonald’s is rolling out the digital red carpet with a website solely dedicated to next month’s release and those fan reactions. On the platform snackwrapfiles.com, McDonald’s is exploring every aspect of the viral menu item. 

McDonald’s explains on its website, “We dropped snackwrapfiles.com to highlight the bond fans have with the Snack Wrap. We’re delivering engaging, iconic and never-before-seen content — continuously updated leading up to the official return of the Snack Wrap.”

This may all be thanks to a little peer pressure from Cajun-style competitor Popeyes Louisiana Kitchen. The comfort food chain unveiled its own version of a tortilla-wrapped snack earlier this week, describing it as the “same legendary Louisiana flavor with a whole new twist.” While Popeyes’ version offers a spicier take on the portable meal, the similarities certainly aren’t lost on their marketing team. 

“Glad we could make that happen,” the official Popeyes account teased on McDonald’s Instagram announcement, signing off the comment with a winking emoji. 

While McDonald’s version is a clear fast food classic, it reflects a broader industry trend toward dippable chicken snacks. Earlier this year, Taco Bell reinvested in crispy chicken with its version of Crispy Chicken Nuggets. In the coming years, the Yum! Brands-owned company aims to concentrate its strategy on the wider crispy chicken category. Other brands, like Burger King, have attempted to introduce the Snack Wrap in recent years — but nothing quite compares to the original. 

If you catch us with an extra pep in our step this afternoon, you know exactly who we have to thank.