Moon x Hello Kitty Toothbrush Collaboration Review 2024

The Moon x Hello Kitty toothbrush retails for $79.99, and the toothpaste is $12.99, and can be found on Moon’s website, as well as Nordstrom and Ulta. Oral care — especially the prestige space with startups like Twice, Bite, vVardis, among others — is on the rise; the category is projected to hit an estimated $72.98 billion by 2033.) And while Moon’s toothbrush certainly isn’t inexpensive, it’s comparable with other fancy electric toothbrushes, and actually makes me excited to use it because it looks so cute on my bathroom sink. (Also, I absolutely swear by an electric toothbrush and regular flossing to ace your next dentist visit — an ounce of prevention is a pound of cure.) Hello Kitty? More like, hello, a healthy, clean smile.