Netflix Stock Jumps To a Record on Booming Upfront Ad Sales

Netflix (NFLX) shares traded at their all-time high Tuesday after the streaming giant reported a huge jump in advertising sales.

The company said it had closed deals with all major holding companies and independent agencies, securing a “150% plus increase” over 2023 in upfront ad sales commitments.

Netflix said that it closed partnerships for several of its upcoming films and series, including “Squid Game,” “Outer Banks,” and “Happy Gilmore 2.” In addition, it struck deals for highly watched live events such as Christmas Day NFL games and “WWE Raw.”

‘Being Incredibly Strategic’ About Ad Presentation

Discussing upfront ad sales in May, President of Advertising Amy Reinhard noted that the company was “being incredibly strategic about how we present ads,” adding that Netflix conducts “deep consumer research to make sure we stay ahead of the competition, bringing opportunities that are better for members and better for brands.”

Reinhard also said then that the firm will launch an in-house ad technology platform by the end of 2025.

Shares of Netflix advanced 1.2% to $696.59 as of 1:15 p.m. ET Tuesday after hitting a record $711.33 earlier in the session. They are up about 43% year-to-date.