Nicky Campbell has new management.
The viral fashion commentator has signed with The Jeffries, a boutique talent management and creative branding company with offices in New York and Los Angeles. Campbell will work closely with manager Avie Acosta in expanding his career across multiple platforms, creative opportunities and in-real-life gigs.
News of Campbell’s new management comes hot on the heels of him being called a “notoriously discerning and exacting TikToker” by fashion designer Bella Freud in an intimate podcast conversation with Cate Blanchett. And that’s precisely why Campbell’s climb has been so steep on TikTok and social media over the past year.
His concise, rarely cutting but always clear (and sometimes humorous) fashion commentary proved to be a hit on TikTok when he, on a whim and apparently hungover, decided to recap the red carpet from the 2024 Critics Choice Awards. “I was like, ‘What should I do today? I know. I’m going to run my mouth about this red carpet that I was thinking about,’” Campbell recalled during an interview with People. His rapid fire, one-word responses to ensembles worn by a bevy of stars went viral and subsequently launched a surprise career as an influencer for the Los Angeles native who moved to New York to attend Parsons School of Design in 2014.
After graduation, Campbell, who recently snagged a spot on Glossy’s list of 50 people shaping fashion and beauty, went on to build up his fashion credentials with stints at Vogue and Thom Browne. He segued to become the first digital editor for the Council of Fashion Designers of America (CFDA), and later helped spearhead social and digital strategy for the launch of Balmain Beauty with Estée Lauder.
Campbell joins a roster at The Jeffries that includes Evan Mock, Luna Blaise, NLE Choppa, Julia Fox and Pierce Abernathy among others.
