Food & Drink

Panera’s Unlimited Sip Club Includes Access to More Than 20 Drinks

Panera Bread is giving its most loyal fans something to sip on — for free – all summer long.

In a press release shared with Food & Wine, Panera says it’s in its “More is More” era, and celebrating by giving diners prizes throughout the summer season, along with new upgrades to its Unlimited Sip Club, which Panera says can save members up to $100 a month and pays for itself in just four cups a month. The upgrades to the subscription, which costs $14.99 a month, include access to more than 20 drinks a month for current members (including coffee, tea, lemonade, and more). And to entice new ones, it’s offering three months free when they sign up by June 30. (Note: the program is only available to members of MyPanera, so sign up for that first.)

Beyond this Panera also noted it has plenty of ways to save on meals, including its You Pick Two menu, where patrons can choose from different combinations of sandwiches, salads, and soups for under $10, along with its Family Feast value meals, its meals created to feed a family of four for under $40, and its Panera Value Duets, which allows people to pick from seven set pairings, like grilled cheese with tomato soup for under $10.

The chain also shared that it’s bringing its summer fun to social media with several giveaways, including giving 50 people a Panera Bread sweatshirt (which is honestly pretty sleek), and a $20 Panera Bread e-Gift Card so they can order a sandwich while wearing their sweatshirt too. Fans just need to comment on the sweepstakes post and share what “era” they’re currently in to enter.

It’s really been a big year for Panera, which also launched a totally re-hauled menu earlier this year.

“We have been hard at work innovating within our core categories and listening to our guests on what they love most about Panera,” a spokesperson for Panera shared with F&W in February. “We’re renewing our focus on soups, salads, sandwiches, and mac & cheese, increasing value and providing more in each bite with enhanced portions on many menu items.”

Those menu updates included more than 20 updates, nine of which are entirely new menu items, across its soups, salads, and sandwiches. So if you haven’t been to a Panera in a while, maybe now’s the perfect time to see what’s new — and get a few sips while you’re at it. 


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