Pravana Purple Masque For Blondes Review
For the quiet luxury fans who are eager to achieve what TikTok girlies are referring to as old money blonde — a hue of rich butter blonde that leans toward the warm side — the risk of quickly going brassy is dangerously high. Going to the salon and getting a toner every other month or so will keep your tresses bright, but it’s a significant expense. (At the average salon a toning visit can cost up to $100!). But of course, that’s not the only way: there’s sun protection, water filters, color-safe shampoos, and, of course, purple hair products. On the color wheel, purple and blue are at the opposite end of the spectrum as yellow and orange, so the pigments in purple shampoos theoretically should cancel out shades of brass. However, there are hundreds of purple products on the market, each one claiming to be the best. Pravana’s The Perfect Blonde Masque, which currently boasts a 4.5 rating with over 1,000 reviews on Ulta, has die-hard fans praising its unmatched toning abilities — and a few even claiming it replaced their monthly toning appointments with their colorist. As the shopping team’s resident blonde, I knew I needed to investigate these lofty claims for myself.
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