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Skims‘ highly-anticipated Valentine’s Day Shop is back with Blackpink’s Rosé at the forefront. With well over 100 limited-edition styles across intimates, pajamas, loungewear, clothing and lingerie, the collection is filled with an assortment of thoughtfully designed basics and statement pieces for every body and occasion.
Available to preview now, the line will be open to shop on skims.com on Thursday, Jan. 23, and includes pieces for the whole family: women, men, kids, babies and pets.
Rosé’s Skims’ debut comes on the heels of Tate McRae’s 2024 holiday campaign and a year after Lana Del Rey’s Valentine’s Day shoot. The brand’s 2025 Valentine embraces classic romance and flirtatious fun while modeling the latest seasonal styles.
Courtesy of Skims
coming soon
Skims Cotton Jersey Heart Mini Dress
“Valentine’s Day has always held a special place in my heart,” says the singer. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”
“Every SKIMS campaign is designed to be iconic, and ROSÉ embodies that perfectly,” says Kim Kardashian, co-Founder and chief creative officer. “Her elegance and energy are unmatched, she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully.”
Related: Hollywood-Coveted Brand David Yurman Launches Valentine’s Day Shop and New Heart-Shaped Jewelry
Check out the full collection at skims.com ahead of its official Jan. 23 release. Prices range from $18 for underwear to $120 for sleep sets.
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