Starbucks Stock on Path to Recovering From April Selloff

Starbucks (SBUX) shares are climbing toward prices not seen since April, when newly enacted tariffs dragged down the market.

The coffee chain’s shares were recently up more than 4% to above $95, within range of the roughly $100 they last closed above in March before sinking below $80.

The shares rose amid the circulation of a few headlines—and as Citi analysts increased their price target for its shares in a morning research note. Citi brought its target from $84 to $95–roughly in line with where shares were trading by Wednesday afternoon.

The company announced Green Dot Assist, an AI assistant, will be rolled out to improve store operations, and help with tasks like reviewing beverage recipes and troubleshooting equipment. Efficiency—and serving customers within four minutes—is the centerpiece of a turnaround campaign Starbucks launched to lure back customers amid sluggish traffic. The company also hopes to lift sales by making cafes a more welcoming place to spend time and money.

Meanwhile, the company is exploring selling a minority stake in its struggling shops in China, and has received a “lot of interest” from potential partners, CEO Brian Niccol recently told The Financial Times.

Starbucks’s gain was leading the S&P 500 as of Wednesday afternoon, outpacing a slight advance in the benchmark index. Read Investopedia’s full coverage of today’s trading here.