8 Spring Makeup Trends 2025

Bright Pink Blush

Pink blush for spring? Not exactly groundbreaking, but after all those cloudy skies and slushy gray snow it’s the perfect pick-me-up. Celebrity makeup artist Emily Gray says she’s seeing this color take off in both powder and cream formulas. Along with placing it on your cheeks, she says a clever way to use pink blush is just under the eyes, which “is a great alternative to just having a lighter concealer color under the eye.” 

Low Key Brows

Don’t worry. We’re not swinging all the way back into ‘90s skinny brow territory, but we are dialing back the knob a bit. “I am definitely seeing a shift from the seemingly never ending trend of bold, strong brows to a softer, more natural looking brow,” says Aimee Carr, a celebrity makeup artist and founder of Voodoo Makeup. “Opt for less definition with a more feathery, wispy look achieved with a powdered product versus a cream pencil.”

Y2K Glossy Lips

Glossy lips are a nostalgic beauty trend drawing inspiration from the 90s and early 2000s and they’re delightfully fresh and dewy. “This trend has recently resurfaced as people are moving toward more subtle, luminous makeup looks that focus on light-reflecting textures, which feel modern and youthful while maintaining a soft, glamorous finish,” says Katy Holland, award-winning makeup artist. “Since this trend is just starting to gain popularity, I bet it will grow significantly in spring.” 

Glass Skin

Glass skin isn’t going anywhere. This year is all about capturing that refined, sculpted glow—think less dewy, more dimensional. “This look enhances the skin’s natural radiance while keeping it polished and perfected,” says celebrity makeup artist Emilio Uribe. “It’s not just about hydration anymore; subtle highlights, skin-blurring products, and ultra-light layers of coverage create a lit-from-within, hyper-real finish.”

He adds that avoiding heavy foundations and layering your products is key! Also, skip the glitter and go for glossy balm textures, pearlescent highlighters, and dewy setting sprays for breathable glow.

Shimmery Pastels

Frosted lids a la shimmery pastels is another nod to the Y2K era, and one that lends itself particularly well to spring palettes. “This season I’m noticing shimmer pastels—or for us millennials—also known as frosty pastels,” Gray says. “They give both a good wash of color on the eye and a play of light with the reflecting shimmers. It also can be a really quick impactful eye look with just one eyeshadow.”  

Blurred Nude Lips

The ‘clean girl’ is still here, but she’s evolved a bit. For spring 2025 makeup trends, Uribe says it’s all about soft, blurred nude lips that feel effortless yet polished. 

“This trend is about finding the perfect nude shade for your skin tone and wearing it in a way that looks like your lips, but better,” he says. “Skip the harsh lip liner. Use a soft, neutral lipstick or a tinted balm in a shade that enhances your natural lip color. Dab the color onto the center of the lips. Blend outward with your finger for a soft-focus finish.” 

A light touch of clear or satin gloss or oil on top adds a bit of dimension without looking overly done.

No Makeup Makeup

As we all continue to throw piles of our money toward skincare, it only makes sense to show off those complexions with a less-is-more approach. Carr says, “We are seeing a big swing to fresh, clean face looks that show off all of the hard work we’ve been putting into our skin. Boosting extra hydration is key to enhancing that skindeep, ultra glow from within.” 

Sustainability and Clean Beauty

Sustainability and clean beauty focus on using eco-friendly, non-toxic ingredients that are safe for both the skin and the planet. “With increasing consumer demand for transparency  and ethical practices, brands are prioritizing recyclable packaging, cruelty-free testing, and plant-based formulations,” Holland says. To do even more for the planet, she recommends using multi-use products with natural, clean ingredients and opt for brands that prioritize eco-friendly packaging.