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Think pink! A year before Greta Gerwig’s Oscar-nominated Barbie set box office records last summer, fuchsia styles inspired by the fashion-forward Mattel doll had already taken over the fashion world. (No doubt we can also thank the Barbie industrial marketing machine for that.) Ahead of her red carpet debut at the Oscars, Barbie is celebrating her 65th anniversary with a slew of stylish collaborations.
Barbie star and producer Margot Robbie and her stylist, Andrew Mukamal, dreamed up high-fashion looks inspired by the doll’s most iconic outfits across the decades. Many didn’t make it to the pink carpets when the press tour was cut short by the writers and actors strikes. Those ensembles and more will appear in a new book, Barbie: The World Tour, to be released by Rizzoli on March 19.
Related: The Best Barbie Beauty Collabs, from Travel-Friendly Hair Dryers to Under-$15 Makeup
Nominated for eight Academy Awards, the film is streaming on Max and stars Robbie as Barbie and Ryan Gosling as Ken. Barbie also stars Kate McKinnon, Issa Rae, Simu Liu, Dua Lipa, Ritu Arya, Michael Cera and Emerald Fennel as Mattel dolls in the flesh and America Ferrera, Helen Mirren, Will Ferrell and others as humans. During the Barbie press tour in Los Angeles, Sydney, Seoul, Mexico City and London, the director and her stars sported their best beyond-Barbie Land looks on the pink carpet. On set, Robbie enacted a weekly “pink day” where she collected fines (donated to charity) from those who failed to follow the assignment.
Related: The Best Barbie Home Decor Finds for When You Can’t Book That Malibu DreamHouse Airbnb
The uplifting color was showcased on fashion runways, as seen in Valentino creative director Pierpaolo Piccioli’s Fall/Winter 2022 Pink PP collection that was worn by Anne Hathaway, Zendaya, Lizzo, Lana Condor, Drew Barrymore, Glenn Close, Tommy Dorfman and other stars. Balmain’s official Barbie collection channeled the toy icon’s spirit in doll box-esque handbags, tweed co-ord pieces, bold-shouldered monogram dresses and more. In the sports world, Lionel Messi’s new team, Inter Miami, adopted pink as their official color in 2022 after fans (and David Beckham) clamored for the fashionable flamingo hue.
Mattel has been keeping busy with collections with Aldo (which is mostly sold out), Bloomingdale’s, Béis, Gap, Forever 21, Emu Australia, Funboy, Joybird and Ruggable, and many, many others. Even retailers including Saks, Zappos has rolled out a “secret” Barbie-inspired curation of shoes, handbags, jewelry and accessories.
The trick is to flip any doll stereotypes on their head and turn Barbie style into a power play. Ease into the trend by swapping a wardrobe essential (a dress, trousers, handbag, sunglasses, sandals) in the eye-popping hue and style with neutral staples. Or go all in: flaunt a glam fuchsia dress for a Malibu pool party or matchy-match all your accessories in haute pink. Because in Barbie’s world, more is infinitely more.
Ahead, we’ve rounded up some of the best Barbie fashion collections. From pieces in power pink hues to an LBD inspired by Barbie’s original 1960 ensemble, see our favorite Barbiecore picks below.
Unique Vintage x Barbie Black Solo in the Spotlight Strapless Wiggle Dress
Part of the retro fashion retailer’s Barbie collaboration, this strapless black dress is inspired by the iconic Solo in the Spotlight doll from 1960. Barbie star Margot Robbie wore a similar look to the film’s LA premiere.
Aritzia Contour Squareneck Shortsleeve Bodysuit
Available in a limited-edition Barbie-inspired pink, Aritzia’s Contour squareneck bodysuit is made of smoothing, supportive fabric.
Posh Peanut x Barbie Scoop Back Jumpsuit
Posh Peanut unveiled two fun new prints for its Barbie collection, and fashionable kids can step into spring in the brand’s playful Groovie Barbie & Friends and Barbie Star Power designs.
The latest drop ($16-$298) also includes Mommy & Me styles, swimwear, pajamas, hair accessories, backpacks, towels and more.
Emu Australia x Barbie Mayberry Gems Sandals
Step into some sparkle in Emu Australia’s Barbie-inspired fluffy sandals with oversized crystals. (The collection also includes cozy boots for grown-ups and kids, too.)
Barbie x Unique Vintage Peaches N Cream Chiffon Dress
This reproduction of Mattel’s 1984 Barbie outfit features a sequin bodice, a ruffled hem peach chiffon skirt and a floral mesh sash.
Versace Gianni Ribbon Satin Headband
Barbie star and producer Margot Robbie wore Versace during her stylish press tour. This chic satin headband by the Italian fashion house lets you channel the Mattel legend in a more subtle way.
Barefoot Dreams Girls’ CozyChic Monogram Biker Shorts
Barefoot Dreams’ CozyChic collection inspired by Barbie includes comfy girls clothing and accessories, such as these monogram bike shorts.
Petal & Pup Rebecca Contrast Midi Dress
Petal & Pup’s spring-ready midi dress features Barbie’s signature touches, like ric-rac details and pink gingham.
Aldo x Barbie Top Handle Bag
This rhinestone-covered carryall from Aldo and Barbie’s collection is inspired by the ’90s and is finished with heart-shaped hardware.
Wrangler x Barbie Fringe Rancher Jacket
Wrangler’s Western-inspired Barbie collection (which includes women’s and kids pieces) features this fun pink fringe jacket that’s ready for festival season.
Swarovski Florere Cocktail Ring
Finger bling gets a Barbiecore upgrade in Swarovski’s Florere cocktail ring set in gold-tone plating. Stack it with other statement accessories for a maximalist look or keep it minimalist.
PatPat x Barbie Girls Long-Sleeved Hoodie and Pants Set
Stylish kids label PatPat channels Barbie’s “You Can Be Anything” spirit with an adorable collection in a range of styles, from athletic- and ballet-inspired sets to loungewear and dressier pieces.
Aldo x Barbie Platform Heels
Aldo’s mostly sold-out Barbie collection includes these light pink platform sandals finished with a crystal-embellished heart. They feature the brand’s Pillow Walk padded insoles and dual density foam for extra comfort.
Impala x Barbie Lightspeed Inline Skates
Robbie and Gosling (as Barbie and Ken) sport Impala’s flue yellow inline skates while cruising through Venice Beach. The eye-popping pair is back in stock at TiIlys. (Alternatively, Impala’s pink roller skates also tap into Barbie’s playful roll-with-it vibe.)
Emi Jay Silk Scrunchie
Hot pink scrunchies — like this oversized one by Emi Jay — are another must-have accessory to hold that head-turning mane in place during Barbie-and Ken-level adventures.
Circus NY Avery Heels
Teetering platform sandals with exaggerated proportions are a Barbie go-to, and these sculptural Avery heels by Circus NY are a fun plus-one for summer soirées.
DL Eyewear Atlas Pink Shimmer Sunglasses
Dan Levy’s cool eyewear label DL offers a range of statement frames, like these Atlas sunglasses in shimmering pink acetate (they’ll pair well with your hot pink convertible).
Jonathan Simkhai Noemi Dress
Jonathan Simkhai’s embroidered sequin Noemi dress — from his Pre-Fall 2023 ready-to-wear collection — is unapologetically sparkly in this eye-popping bougainvillea hue.
Prota Fiori Plumeria 75mm Sustainable Silk Crystal-Embellished Mules
For a more subdued mule moment, opt for Prota Fiori’s Plumeria sandals in sustainable silk and finished with light pink crystals.
Sleeper Party Pajamas with Detachable Feathers
Pieces with flirty feathers are part of the Barbie aesthetic, as proven by President Barbie (Issa Rae), who wore Sleeper’s Party Pajamas in the film. Get tickled pink in this bedroom-and-beyond set with mother-of-pearl buttons and detachable trim.
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