The Butter Yellow Trend Is Everywhere, from Fashion to Home Goods

Every year, Pantone asks us to accept a new Color of the Year into our hearts. For 2025, we were given Mocha Mousse — but I’m not yet ready to kiss the ring of the understated earth tone. There’s been some serious competition from butter yellow, that cheerful color that resembles the shade of a stick of Kerrygold, and seems, far more than Mocha Mousse, to be taking over fashion week runways, red carpets, and home decor and cookware. Timothée Chalamet recently made waves when he sported an unconventional butter-yellow leather suit on the red carpet of the Oscars. Last month, KitchenAid unveiled Butter as its new 2025 colorway, deeming it “Color of the Year” (Pantone be damned) and explaining that 52 percent of consumers “connect a buttery yellow color with comforting homemade meals.”

As a lifelong butter lover, this is the moment I have been waiting for. Not since 2021 have we received a yellow Color of the Year from Pantone; the 2024 Color of the Year was Peach Fuzz, and, before that, Viva Magenta, which was preceded by Very Peri, and before that a rare dual color launch of Ultimate Grey and a rather brilliant, primary yellow (!) color called “Illuminating.” But 2025’s yellow is gentler, softer, creamier… fattier, and more decadent.

Aesthetically, butter yellow appeals to us for its evocation of warmth and friendliness, and studies show that shades of yellow in general tend to elicit positive emotional responses from viewers. In home decor, it brings a blend of cheery, optimistic, and nostalgic energy into a space; in fashion, it can lean into a delicate spring palette that says, “I’m not walking on sunshine; I am sunshine.”

So, how can you bring a bit of the butter yellow trend into your life? You can go the subtle route, and find some butter-hued accoutrements and apparel just in time for spring. You can also ask yourself the question, “What would Jeremy Scott wear?” and find that the answer is (hypothetically) this glittering butter purse that is shaped like a stick of Land O’Lakes. Personally, I will be taking this opportunity to pay homage to butter in general, whether that means wearing a gold butter-shaped pendant or making a pilgrimage to La Maison du Beurre Bordier.

Below, I’ve rounded up the cream-of-the-butter-yellow crop in butter-inspired home, kitchen, and style pieces.

KitchenAid’s newest star

A butter-colored cardigan

This butter-shaped baguette purse

Betsey Johnson Kitsch Spread It On Yellow Purse

Prices taken at time of publishing.

It’s like the old adage goes: We love our bread, we love our butter, but most of all, we love to wear our butter crossbody purse to the club.  

A charming butter-shaped candle

Butter up your smartphone

Blue82Creations Salted Butter Phone Case

Prices taken at time of publishing.

To directly quote Eater’s head of lifestyle video production, Stefania Orrù, who recently shared this phone case with our team, “I guess I need this.” 

BAGGU’s subtle take on the trend

BAGGU Small Nylon Butter Crescent Bag

Prices taken at time of publishing.

BAGGU is starting to feel like the Pokémon of bag brands (a positive thing), and has secured its cool factor by collaborating with a steady outpouring of trend-savvy collections with Collina Strada, Julia Heuer, and other designers. Of course butter yellow has graced its hallowed colorway selection.  

An entire butter yellow cookware set

GreenPan Nonstick Cookware Set (10-piece)

Prices taken at time of publishing.

GreenPan is calling this colorway “sunrise yellow,” but we all know who the muse is here (beurre). Whether you’re upgrading from your crusty pan collection or looking to gift someone their first set of cookware, this 10-piece set is nonstick (and non-toxic, as it includes no PFAS), dishwasher-safe, and sure will look pretty dangling from a pot rack. 

Help! I need the butter guillotine

Quality Home Butter Slice Dispenser

Prices taken at time of publishing.

I have been thinking about this butter slice dispenser ever since I saw it on TikTok. Do I need it more than a new butter dish? Probably not. Would it bring me immense joy, and also make for a great white-elephant-party present next year? Hard yes.  

All that glitters…

An apron that pays homage to butter

Hedley & Bennett Essential Butter Apron

Prices taken at time of publishing.

Hedley & Bennett’s cotton aprons are durable, pocket-endowed, and comfortable, so no wonder it has come up with an apron that pays homage to its buttery-soft feel. In addition to its cheery butter colorway, the Essential Butter Apron also comes with a charming little embroidered butter patch. 

Perhaps butter yellow’s ascent is symbolic of a collective need for comfort; maybe even a gentle optimism. This gravitation towards comfort and familiarity makes sense in these increasingly stressful times, and a recent High Snobiety trend article clocked it as a vibe shift, writing, “goodbye Brat green. Hello Butter yellow.” And as Laia Garcia-Furtado explains in Vogue, butter yellow can also be embraced as a gender-expansive color that functions as “a neutral shade that shape-shifts with the rest of your wardrobe, with your personality, to become whatever you want it to become.” It’s warmth. It’s versatility. It’s butter!

Now go enjoy some salted Camargue butter, please.