The New Holiday Inn Redesign: What to Know

In 2007, IHG decided to give the Holiday Inn brand a makeover, elevating its standards to a level that the customer of today wants. It is spending more than $1 billion to invest in the product, which includes overhauling every single Holiday Inn around the world — a process that is still ongoing.

The result aims to make the Holiday Inn brand appeal to a new generation of travelers, with special attention given to creating a more uniform experience across both new and existing properties.

The Holiday Inn dates back to 1952 and started as a pioneer in hotel services, offering new conveniences like free parking, free stays for children, swimming pools, and extra amenities like cribs and telephones. Today, these are all expected perks, so how can the new Holiday Inn stand out from the pack?

If you’re staying in a renovated hotel with the new Holiday Inn experience, you can expect more open spaces, new open restaurant and bar concepts, adaptable meeting space and more modern accommodations.

The new open lobby combines the restaurant, bar and hotel concierge with more coworking space to create a lounge environment where people can gather outside of their room.

These updates are in line with what other hotels in the midscale/mid-tier, full-service category are doing.

Features in the new-concept guest rooms include:

• A welcome nook with space for keys, a hook for coats and a charging port. The brand describes this as what many people may have in their own home’s entryway.

• Moveable desks and the ability to work with a laptop or other device in many areas of the room rather than just at a single desk.

• Upgraded shower facilities.

True to its origins, kids 11 and under still eat free in Holiday Inn restaurants, assuming an accompanying adult pays for a meal.

According to IHG, 50% of its hotels in the U.S. will use the new design by 2025 — with its first new-build prototype opening near Nashville, Tennessee, this year.

In Europe, the majority of Holiday Inn hotels have completed the new open-lobby renovations. Another new amenity for European Holiday Inn hotels is a to-go coffee station, featuring Starbucks.

Push aside any previous thoughts you had about the brand. IHG’s efforts are meant to upgrade the brand to be full-service offerings that cater to a variety of travelers, not just families, roadside overnights or business travelers. While Holiday Inns may not be the most expensive in each destination, they are not meant to be a budget offering.

The Holiday Inn Resort Aruba-Beach Resort & Casino now offers guests three pools, whirlpools, a spa, five restaurants and bars (including one on the beach), and a casino.

With nearly 600 rooms directly on Palm Beach, this property has been welcoming guests. It is one of 45 open Holiday Inn Resorts and nearly three dozen Holiday Inn Vacation Club properties around the world.

In one of the city’s heritage districts, this 20-story hotel benefits from recent renovations and showcases the new open-plan lobby lounge design.

Business travelers appreciate its convenience to the Central Business District while leisure travelers will enjoy the pool and easy walking distance to dining and shops, many with Indian heritage.

This Holiday Inn could not be more Parisian with its belle époque facade (“beautiful age”), fitting right into the neighborhood.

It showcases the latest brand design with renovated guest rooms and an open-plan lobby. Want to get around the city by metro?

As its name suggests, the Gare de Lyon train station, a major hub for metro and express trains (RER), is just a short walk from the front door.

The Holiday Inn Belfast City Centre is well-positioned for touristic pursuits around Northern Ireland’s capital city. The property is close to public transportation options as well as the city’s entertainment and shopping districts.

Fans of “Game of Thrones” and Titanic history can earn IHG One Rewards points while visiting top attractions.

Just one mile from Walt Disney World Resort, this renovated resort has pools, whirlpools, an arcade, a splash pad and poolside activities like dive-in movies and ping pong.

Like other Holiday Inns around the world, kids eat free when their parents order a meal, which can be a budget-friendly move when paying for expensive theme park tickets.

With elite status, you can earn bonus points during your stay (the number increases as your status moves up the chain) as well as other perks like room upgrades and late checkout.

With a $1 billion brand refresh that is making its way to Holiday Inns around the world, guests will find new lobby and guest room concepts, plus more food and beverage options than before.

As IHG repositions the brand to focus on full-service at a mid-tier price point, guests stand to benefit from the changes.