CinemaCon got a dose of The Weeknd on a Tuesday morning.
The global superstar, aka Abel Tesfaye, hit the Colosseum stage inside Caesars Palace to close out Lionsgate’s studio presentation and help promote his new film, Hurry Up Tomorrow, from Trey Edward Shults. The filmmaker joined co-star Jenna Ortega in introducing the exclusive set as Ortega called the singer “our incredibly talented friend and collaborator.” The show-stopping appearance, which featured the hit smash “Blinding Lights,” comes ahead of the May 16 release of the film.
Directed by Shults from a script by the filmmaker with Tesfaye and Reza Fahim, Hurry Up Tomorrow is inspired by The Weeknd’s latest album of the same name. It casts him as a musician plagued by insomnia who winds up being pulled into an odyssey with a stranger and the relationship unravels the core of his existence. He stars opposite Ortega and Barry Keoghan. Tesfaye and Fahim also produced through their company Manic Phase with the late Kevin Turen and Harrison Kreiss.
Tuesday’s appearance follows the February release of the trailer, seen below. The album Hurry Up Tomorrow delivered the final chapter in the pop star’s trilogy after 2022’s Dawn FM and 2020’s After Hours. Shults previously wrote and directed Krisha, It Comes At Night and Waves.
CinemaCon, the annual gathering of cinema owners and Hollywood studios, is hosted in Las Vegas by the newly rebranded Cinema United, which for decades was known as the National Association of Theatre Owners. This year’s edition runs from March 31 to April 3.
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