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We Asked 6 Designers for Their Favorite Paint Brand—and They All Named the Same Company

Ever wonder what paint brands interior designers actually use in their own projects? When it comes to creating beautiful, lasting spaces, the pros don’t just reach for any can on the shelf—they go with what they trust to perform. We asked six designers to share what paint brand they turn to time after time, and they all agreed that one tops their list. Read on to find out which brand it is, why they love it, and what their favorite, tried-and-true colors are from the brand.

The One Paint Brand Interior Designers Swear By

Drum roll, please! Designers are wild about Benjamin Moore paint—and for so many good reasons. For one, Benjamin Moore boasts a substantial collection of colors of all kinds. “They have a vast palette of over 3,500 colors, so there is never a shortage of options,” says interior designer Emily Sturgess. “I never shy away from color in my designs, and when I am looking for one with real depth, I often find the answer with Benjamin Moore.”

Why Designers Love the Brand

What You See Is What You Get

Interior designer Susie Novak shares that she has turned to Benjamin Moore since she began her design career and continues to be drawn to the paint company’s offerings, because they’re not just stylish, they’re also reliable. “The richness and truth of their colors are unmatched,” she says. “They go on the wall just like the chip, which is a dream for designers and clients alike.”

Aleem Kassam, co-founder of Kalu Interiors, agrees that Benjamin Moore’s paints are trusty. When shopping for wall paint, he finds that Benjamin Moore shades “provide the truest form of the color and supple flat texture, omitting sheen and reflective properties that might alter the perception of the tone and color.”

Their Neutral Offerings Shine

Michal Rubin, founder of MR Interiors, is pleased that Benjamin Moore offers a wide variation of color options to choose from—though she isn’t afraid to play favorites.  “I love how broad the color catalog is, especially when it comes to neutrals,’ she says. “There is so much range within the neutral color family that it gives me endless options, but I also have my favorites and tried-and-trues.”

Kassam also looks to Benjamin Moore often for grays, greiges, and blacks to apply to millwork and doors. “The pigments are superior in these types of applications,” he says

The Paint is Highly Durable

Interior designer Taylor Fusco appreciates how long-lasting Benjamin Moore paints are and considers them to be well worth the cost. “The price tag can be a little heftier than store brands,” she says. “But it has much better coverage and durability, resulting in ultimately buying fewer materials, not needing to repaint, et cetera.”

It’s Environmentally-Friendly

Interior designer Dara Beitler is drawn to Benjamin Moore for a number of reasons, environmental-friendless being one of them.”With lower VOCs and greater efficiency in application, their products not only perform beautifully but also reduce environmental impact,” she explains.

Designers’ Favorite Benjamin Moore Colors

As noted before, designers definitely aren’t afraid to play favorites when it comes to paint colors. Below, you’ll find three picks that pros absolutely love—be sure to pick up swatches of these colors the next time you go to the paint store.

White Dove (OC-17)

Benjamin Moore


Looking for a trusty white shade? Novak likes how reliable White Dove is in many types of spaces. “It”s that perfect soft white that plays well in any light,” she says.

Wrought Iron (2124-10)

Benjamin Moore


On the opposite end of the spectrum is Wrought Iron, a deep black hue that Novak recently used on dining room built-ins. She describes the shade as “a warm, rich black that adds depth without feeling too stark.”

Balboa Mist (OC-27)

Benjamin Moore


This pale gray hue is one of Rubin’s go-to colors. “Balboa Mist is a perfect neutral when you’re looking for something with a little warmth and pigment,” she says. “Never fails!”


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