Yuri Lamasbella, a digital creator and actress, has signed with CAA.
She started out as a beauty and fashion influencer on YouTube. But Lamasbella went on to secure around 8 million followers on social media platforms, including TikTok, for her viral comedic parodies. Her biggest online viewership is for sketches of the Kardashian family.
The content creator has around 4.6 million followers on TikTok — where she is known as the “Lost Kardashian” — and another 2.6 million on Instagram viewing her look-a-like impersonations, aided by props like bobbed wigs and acrylic fingernails and what sounds like a Valley Girl accent, of Kris Jenner, and Kim, Khloe and Kourtney Kardashian.
Her internet writing and performing skills, which have her using an iPhone to capture her in-character portrayals, have earned plaudits from media outlets like Access Hollywood and Entertainment Tonight.
Like many social media stars, Lamasbella has earned income by lining up brand deals based on her social media exposure and reach. So beyond entertainment, she has collaborated with top-tier brands like Celsius, L’Oreal, AT&T and Amazon.
She worked as a featured creator at VidCon 2023 and a panelist at the prestigious 2024 Cannes Lions conference. Lamasbella launched her brand Myeahh in 2023 and additional branded products in the pipeline for this year.
CAA will be looking to harness her commercial appeal in lifestyle, parenting, fashion, beauty and comedy, increasing her cultural impact and resonance with diverse audiences.
Lamasbella is also managed by M88.
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